Learn about ... Marketing Cloud Custom Subscription Center

To support our enterprise Marketing Cloud solution, we have been working with our partner, Sierra Cedar Inc., to develop a Custom Subscription Center so our subscribers can easily manage the communications they receive from Kent State.

The Custom Subscription Center will visually present the subscriber a listing of communications they are currently receiving. This listing will be grouped by categories, and will be presented in a tabular format for easy navigation. The subscriber will be able to access the center through an unsubscribe link within the email communication they received.

The development is complete, and initial QA testing of the center will be completed by early May. A Marketing Cloud team meeting is scheduled to review progress with the team and develop testing plans and timelines.

Stay tuned for next month’s edition to see screen shots of the subscription center!