Enterprise Marketing Cloud Go-Live
With a focus on fully understanding the capabilities of our new email marketing tool and a priority on learning each business unit’s use cases, the IS Marketing Cloud team conducted an in-depth series of discovery sessions throughout the Summer of 2016. During these sessions, we discussed user security requirements, future communication plans, and automation needs, among other details, that helped IS to determine the most effective structure for our Marketing Cloud environment.
The enterprise Marketing Cloud group then met to review and confirm Kent State’s final business unit architecture. Our final business unit structure includes 15 business units with 100+ users.
The IS Marketing Cloud team has also completed phase 1 of the Kent State Custom Subscription Center. Through a fully custom-built solution that integrates between Marketing Cloud and the Salesforce CRM, students are now able to manage their FLASHperks email subscriptions. As additional business units are onboarded, the same functionality will be available to them as well.
Student Affairs is now live in Marketing Cloud with FLASHperks and has the ability to monitor individual and aggregate tracking, as well as see whether a contact has opened or engaged with an email directly on the Salesforce CRM contact record. Student Affairs will be developing automated weekly emails to share upcoming events with students in the near future.