Marketing Cloud – Advancement Release I Go-Live

In February, Advancement launched a series of email communications in Salesforce Marketing Cloud. During the implementation of Marketing Cloud, Advancement and Information Services worked with Salesforce to develop a communication send calendar and an IP Warming Strategy. 

Additionally, the implementation team worked together to complete the following deliverables:

  • Develop January and February send campaign and schedule
  • Identify and map Banner and Advancement Warehouse data for the development of the integration of data to Salesforce
  • Build subscriptions for out-of-the-box subscription center
  • Build reports for the communication sends
  • Build email templates
  • Build segmentation filters
  • Test integrations, emails, reports, and validate send activitiy tracking
  • Monitor email deliverability and determine adjustments to IP warming strategy for release II

Advancement has sent 600,000+ emails since their launch. Their plans for release II are to continue to increase the variety of send activity, and to keep the IP warming strategy moving forward.

POSTED: Thursday, April 12, 2018 09:52 AM
Updated: Saturday, December 3, 2022 01:02 AM