Marketing Cloud - Flashperks is Live!
The FLASHperks Office went live with Marketing Cloud to communicate with Students about FLASHperks activities. The Marketing Cloud FLASHperks implementation included:
- the synchronization of data between Marketing Cloud and Salesforce
- development of reports to identify the student population for send events
- creation of a one-time data extension for which to send the FLASHperks Welcome email
- development of email templates for both event and Welcome emails
- creation of user permissions and account
- delivery of user training and support
Across the Marketing Cloud Enterprise, we are seeing significant increases in send activity. From the end of July through the end of August, Marketing Cloud sends were at nearly 200,000 with a delivery rate of close to 100%. Within the last 30 days, the Marketing Cloud sends have more than doubled at over 456,000 sends, while maintaining the close to 100% delivery rate. We continue to increase the use of our CRM tools, as well as increasing our skill sets. Look for more success stories and statistics to come in future CRM Newsletters.