Social Studio is just one of the products that make up the Marketing Cloud platform in Salesforce. With Social Studio, you can listen, publish, engage, and analyze your constituents’ conversations on social media. That means you can stay on top of what people are saying about your brand, program, or services so that you can present the most engaging and relevant content on your social media outlets. You can also adjust your marketing and communications strategy quickly to reflect what is currently trending in your community-no more waiting days, weeks, or even months for engagement reports or surveys.
In Social Studio you can:
- Plan and publish social marketing campaigns
- Listen and analyze social media conversations to monitor your social media presence
- Drive social advertising results at scale
- Use social with Service Cloud
- Control content publishing with approval rules