Overview of Student Media Advisers' Duties
1. To teach.
Recognizing that any student at the University can participate in student media, sometimes advising involves teaching what students would learn in journalism and mass communication courses; sometimes it involves going beyond the curriculum.
2. To critique.
For units producing daily content, this may be after the fact several times a week. For The Burr, critiquing generally occurs before publication, as the staff goes through planning, writing, rewriting, shooting, reshooting, editing, and proofing.
3. To advise.
On matters of policy and procedure and on substantive issues involving controversial material, the adviser should provide counsel. On matters of budget, allocations and planning, the adviser should work closely with the editor/general manager, as well as Office of Student Media professional staff. Overall, advisers are expected to offer counsel but not to exercise control.
4. To meet.
Advisers are expected to meet with staff members weekly or routinely at board or editorial meetings to solve routine problems in the operation of the student medium, which could range from equipment issues to planning major editorial coverage. The adviser also is expected to attend Student Media Board meetings.
5. To be evaluated.
Student media leaders will be asked to evaluate the contribution of the advisers at the conclusion of each semester. Evaluation forms are distributed by the Director of Student Media and are forwarded to the Director of the School of Journalism and Mass Communication, who will review them with individual advisers.
6. To address issues brought by student participants in Student Media.
Following attempted resolution with faculty advisers, student participants in Student Media will be referred to the Director of Student Media.