Advertising Students Named National Finalists in Collegiate Effie Competition
A team of Kent State students and alumni will compete as finalists in the Collegiate Effie Competition for the first time later this month.
The students – Ellie Schering, ’17, of Malvern, Ohio; Emily Wahl, ’16, of Pittsburgh, Pa.; and Matt Varga, ’16, of Canal Fulton, Ohio – are all advertising majors within the School of Journalism and Mass Communication (JMC). They earned finalist status for the integrated marketing campaign for V8®+Energy they worked on throughout the spring 2016 semester.
The national competition called on college students to develop multi-channel marketing campaigns for one of two brands: Kleenex or V8®+Energy. Mimicking the professional competition of the same name (Effie), judging and submission requirements focused heavily on campaign effectiveness. Schering, Wahl and Varga were selected as one of two V8®+Energy national finalists with their campaign “The Energy Drink for Grown-Ups.” Two additional finalists were selected among the teams submitting campaigns for Kleenex.
Kent State students began entering the Collegiate Effie competition in 2013, and they have earned semi-finalist status each year. This is the first time a Kent State team has been named a Collegiate Effie finalist. They will present their campaign to the V8®+Energy brand team on May 24, 2016, in New Jersey.