The Business of Media | Kent State University

The Business of Media

Students Win Big at Advertising and Business Student Media Convention

Kent State students in the School of Journalism and Mass Communication (JMC) were recognized for their excellent results and efforts in practicing the business of media and communication at the annual College Media Business and Advertising Managers (CMBAM) convention in March. Kent State Student Media was named one of the country’s best in several categories.

CMBAM facilitates knowledge sharing from the business side of college student media operations. Since its inception, the CMBAM annual convention has assisted both students and advisers involved in the business and advertising operations of student media.

Kent State Student Media earned 20 awards at the convention, including second place for “Media Company of the Year,” the convention’s overall award. Other highlights included:

• 2nd place – Best College Multimedia Program

• 2nd place – Best College Media PR & Marketing Program

• 2nd place – Best Sponsored Content

• 1st place – Best Self-Promotional website

Tami Bongiorni, past president of CMBAM and advertising, sales and marketing manager for Kent State Student Media, took a group of four students to the convention and awards ceremony in Kansas City.

“We have been working hard to expand our efforts to market, promote and drive revenue for Student Media,” said Kevin Dilley, Director of Student Media. “To me, these awards represent the wide array of learning opportunities that we provide for our students. It’s just another example of the level of excellence within the College of Communication and Information (CCI) and at Kent State University.”

Dilley also recognized Ideabase, the student-powered design agency in downtown Kent, housed within CCI, for its collaboration on building and launching the Kent State Student Media website.

“I’m especially excited about winning first place for our website because this was a great collaboration … with the Ideabase team,” he said. “We couldn't have created such a successful site without them.”

POSTED: Wednesday, April 4, 2018 - 1:05pm
UPDATED: Wednesday, April 11, 2018 - 5:22pm