Franklin Advertising Students Attend Advertising Week in NYC
For one week, Franklin Advertising students joined leading professionals from around the world at Advertising Week to share best practices in the advertising industry.
Advertising Week took place in New York City from Sept. 26 to Sept. 30 and included seminars, workshops, networking opportunities and nightly concerts, all of which gave students a clear picture of the advertising, marketing and entertainment industries.
Advertising major Odunayo Ishola, ’17, attended the conference for the first time and said she especially enjoyed networking with diverse professionals.
“It was a great opportunity to see professionals from all walks of life with different expertise,” Ishola said. “I got to speak with a large range of people in different professions, like the President of Yandex, the Russian version of Google, and the CEO of Millennovation® Media, a millennial-run marketing agency.”
Ishola also visited the HBO headquarters where she and other students met HBO’s creative director, vice president of designs and other employees.
Advertising major Ellie Schering, ‘18, went to the conference as well and said one of her favorite experiences was attending a session titled “Let’s Face it, I’m Biased and so are You.”
“You don't know a person's true story unless you let them tell it,” Schering said. “Advertisements are not one-way streets anymore. Brands have to listen to their consumers' stories as well, to build off of their own.”
Through the sessions and networking opportunities, Schering said Advertising Week helped her grow overall as a student and as a person.
“I grew in confidence and independence; I gained networking skills, like the ease of when talking to professionals,” Schering said. “I attended because this is how you grow in college. You don't sit back and wait to be called on, you’re the one that has to ask questions.”