JMC Professors to Host Twitter Chat on Digital Analytics in the PR Classroom
Associate professors in Kent State’s School of Journalism and Mass Communication (JMC) Michele Ewing and Stefanie Moore will co-host a Twitter chat about teaching digital analytics in the public relations classroom on Thursday, April 21 from 8 - 9 p.m. ET.
On behalf of the PRSA Educator Academy and Association for Education in Journalism and Mass Communication PR Division, Professors Ewing and Moore coordinated the Twitter chat to help educators learn about teaching digital analytics in the PR classroom for workplace success. Guests include Kathleen Stansberry, Ph.D, Assistant Professor at Cleveland State University; Michael Brito, SVP Digital Marketing, Head of U.S. Digital Marketing at LEWIS Pulse; and Bernhard Mors, vice president for corporate and digital communications at MasterCard.
Topics of discussion will include:
- Important analytics concepts students need to understand
- Analytics-related skills PR students need when they graduate
- Software knowledge
- Best practices with web and social media measurement
- Assignments used in teaching analytics
- Intern or job testing for analytics knowledge
- Resources used to find current information about analytics
This chat is part of a research project. Professors Ewing and Moore are collaborating with PR faculty members from Biola University, the University of Louisville and West Texas A&M University on a research project designed to identify and develop resources and tools to support digital analytics training in the classroom and workplace. The project includes an analysis of literature and digital analytics syllabi. A second phase involves data collection using a Twitter chat and interviews among digital communication and analytics professionals, as well as educators with experience teaching digital analytics. The third phase of the study will feature an online focus group (using Blab, a video chat application) to allow an opportunity for crowdsourcing among professionals and educators with digital analytics expertise.
The Kent State undergraduate public relations program, PRKent, has included digital communications courses since 2006, and a new Digital Analytics course was added to the curriculum last year.