The Upside of Down: Price Location Effects on Consumer Decision Making | Kent State University

The Upside of Down: Price Location Effects on Consumer Decision Making

Start Date: 10/14/2015 Start Time: 12:00 PM
End Date: 10/14/2015 End Time: 1:00 PM

Kent Campus - Business Administration Building
Room: 483

Michael Barone, marketing professor, University of Louisville, will present “The Upside of Down: Price Location Effects on Consumer Decision Making,” in the Department of Marketing and Entrepreneurship's Research Forum.