Feasibility & Research

Market research 

The KSU research librarians set up a library guide for Entrepreneurship Research to assist entrepreneurs in Market Research, Industry Reports, and Date Research.

Karen MacDonald is the subject librarian for Entrepreneurship and is available to help entrepreneurs with market research, customer profiling, etc. 

Students can visit her during open office hours in the Center for Entrepreneurship in the College of Business Administration:
Monday & Wednesday afternoons (1:00 – 4:00 pm) and Thursdays (10:00 am – 4:00 pm)
or contact her via email at kmacdon4@kent.edu 


Qualtrics is the Kent State University survey software. This program is free of charge to University faculty and students. Qualtrics allows teams to build, distribute, and analyze online surveys and polls within an easy-to-navigate and collaborative interface. 

Competitor analysis

We have a form for helping you evaluate the competitive landscape for your venture. Comparing both the direct and indirect competition you will be facing can give you insights into how to set yourself apart, as well as what kinds of hurdles you may need to overcome.