Don't Take The Bait!

This week is all about discussing health risks posed by electronic cigarettes, aka e-cigs or vapes, as well as the marketing strategies companies use to promote them. We want to know what you think about e-cigs, and we want to know what you think about Don’t Take the Bait. We have a link to take our survey below.

Don't Take the Bait is on social media too! You can find all of our tweets/Instagram posts for the week below. We have included links to articles and websites where you can learn more about e-cigarette/vaping myths and facts. Check us out on Twitter and Instagram: @KSUProjectAWARE.

Everyone who completes the survey has a chance to be entered into our daily drawing for a $20 gift card. If you would like to be entered into the drawing, click the link at the end of the survey. You can also find us in person at the Kent Student Center Monday, April 15, through Wednesday, April 17, 2019, from 12-5 p.m. where we will be passing out postcards that show you a way to enter the drawing again.

If you have any questions or comments about “Don’t Take the Bait,” please contact Emily Nelson,

Social Media Posts and Research Articles:


  1. Fact: e-cigs and vapes are marketed directly to you through social media, pop culture and false information. Have you been hooked? Learn more about vaping myths and facts during the College of Public Health’s “Don’t Take the Bait” e-cig awareness week. For a chance to win a $20 gift card, find us at the student center from 12-5 on Monday, Tuesday and Wednesday.
  2. Myth: E-cigs and vapes are helping fight addiction. The fact is, if you start using e-cigs now, you’re way more likely to pick up smoking traditional cigarettes too. See what researchers have found by reading the article here:


  1. Do e-cigs and vapes produce the same levels of cancer-causing formaldehyde as traditional cigarettes? Yes! Read the article here:
  2. Myth: E-cigs and vapes do not contain harmful chemicals. The fact is, 74.2% of a sample of 159 different types of flavored e-cigs contain chemicals that are harmful if inhaled Read the article here:


  1. Fact: Juul has driven up the nicotine levels for e-cig/vape products. Now, most products sold in the US have nicotine levels over 5%. Read the article here:
  2. Myth: E-Cigs and vapes are safe with minimal health risks. The fact is, according to the CDC, “Nicotine can harm adolescent brain development, which continues into the early to mid-20s.”. Read the CDC web page here:



  1. Fact: Tobacco companies pay social media influencers to promote their products, specifically to market to you. Explore the interactive web page here:
  2. Myth: Vapes and e-cigs reduce tobacco use in general. The fact is, tobacco use in middle schoolers was declining until 2017-2018 as younger people increased their use of e-cigarettes. Read the CDC report here: 


  1. Fact: E-cig marketers used fake warning labels like “Warning: Contains Flavor,” and researchers found this was distracting to adolescents. Read the article here:
  2. Myth: Juul and other tobacco companies are pretty responsible and do not market their products to people under 18. The fact is, 75% of a sample of 1000 tweets about “vaping” came from robot accounts, indicating a push to use social media to market e-cigs to teens. Read the article here: