Communication Studies Major


Businesses, organizations, and nonprofit agencies consistently rank effective communication skills as the most important job-hiring consideration, even more so than technical skills. Pursuing a Communication Studies degree allows you the ability to bring diverse insights to the role of communication in a variety of ways. Managers, communication experts, teachers, sales representatives, political communication consultants, communication strategists and leaders are a few examples of possible careers for degree-seeking students. Communication Studies degrees examine the role of communication in a wide range of settings, focusing on how to adapt messages to diverse situations and circumstances.

The key to the Communication Studies major is flexibility.

The Bachelor of Arts program in Communication Studies with a concentration in Applied Communication or General Communication Studies provides a flexible program that permits you to choose a curriculum that is right for you and serves your goals. It prepares you with skills that are transferrable to a myriad of current and emerging careers.

The Communication Studies major permits students to take courses within the School of Communication Studies, and also in other Schools within the College of Communication and Information in order to acquire and hone a variety of skills related to their interests.

Students can complete the Communication Studies major in its entirety at Kent State Stark.



The Applied Communication concentration offers an interdisciplinary program of study in which students gain expertise in organizational communication, advanced presentational speaking, professional writing and visual design. Students are trained to integrate theoretical knowledge and technical skills in order to perform professional tasks such as conducting training sessions and seminars, creating web content, designing promotional materials, managing communication campaigns and writing press releases.

  • Visual design
  • Organizational communication
  • Advanced presentational speaking
  • Professional writing 

Career Paths: 

  • Public relations
  • Web content
  • Communication campaigns
  • Promotional designer 

The Communication Studies–General concentration features flexibility and choice. Students create a personalized plan of study tailored to their specific academic interests and career goals. This concentration is appropriate for those who have diverse academic interests.


  • Display competence in verbal, nonverbal, and written communication.
  • Advocate courses of action to stimulate improved decision-making.
  • Influence others through demonstrated presentational speaking skills.
  • Communicate ethically.
  • Foster inclusive dialogues and tailor messages that respect diversity, empower others, and bring about social change.
  • Articulate creative, effective, and evidenced-based solutions to communication problems.
  • Coordinate action, solve problems, foster well-being, engage in critical thinking, and participate in civic life.
  • Communicate effectively in a technological, multicultural, and global society to bring about meaningful social change.  
  • Apply information and media literacy in an effective and ethical manner.

Launch Virtual Campus Tour