Social Media Certificate | Corporate University & Conference Center | Kent State University

SOCIAL MEDIA Certificate - 2 Days

Friday, April 12 and Friday, April 26, 2019
8:30 a.m. - 4:30 p.m. 

Discover all of the most important aspects of Social Media and Email Marketing in this hands-on, intimate class.

Price: $690.00
To register, call Mona Zink at 330-244-3508 between 8 a.m. - 4:30 p.m.
SPACE IS LIMITED

NOTE: A Facebook page for your business must be opened and activated prior to participating in this certificate program. For a charge of $95.00, the facilitator can work with you to create one. Please contact Karen Leonard directly at Innovative Global Vision, Inc. 330-524-0922 or www.igvinc.com.

SOCIAL MEDIA MARKETING FOR PROFESSIONAL ORGANIZATIONS (KAREN LEONARD)
You know you should be on social media for your business or non-profit. You know it can help you drive new and repeat business for your organization. But, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following? This session will answer all those questions and more! Participants will learn how to:

  • Determine the platform that is right for them and their organization
  • Announce their presence and build their network
  • Discover, create and share content that encourages action
  • Organize a content calendar
  • Understand social media advertising and learn their options
  • Create visual content to post on social media platforms
  • Get a hands-on session with content creation and scheduling tools

 
MASTERING YOUR EMAIL MARKETING (KAREN LEONARD)

First impressions matter - how are YOU doing with your emails? In this session we will cover:

  • Designing a new Master Template which is mobile-responsive and organized
  • Teaser Text - Add this to your next campaign to enhance your subject line
  • Buttons - Create a great Call-to-Action with buttons that stand out in your emails
  • Welcome Email and Autoresponders - How these automated campaigns are set up and what they can do for your business
  • Social Share Tool - A time-saving tool to launch your email campaigns into social media
  • "Text to Join" - Get prospects to join your list by using their smartphones to text in their email address. This is a quick, easy way to grow your list.
  • Contact Management - List growth strategies and tagging your contacts for better segmentation.