Plan Your Instructional Video

Plan Your Instructional Video

Before recording, take the time to plan out your video, using the following best practices as guidelines:

  1. Determine the video's role in your course (e.g. content delivery/lecture, demonstration of procedures, feedback for students, etc.) and how it aligns with learning objectives.
     
  2. Determine whether video is the best medium.  If the visuals are not integral to your message, you may find audio or written content more effective.
     
  3. Keep your videos short (no more than 10-12 minutes if possible) and focused.  Break up longer content into shorter, standalone videos.
     
  4. Prepare a script before recording to control the length and help stay on topic.  A script can also be uploaded with the video as a transcript, which makes the video more accessible and caters to different learning styles.
     
  5. Present important points near the beginning of the video to counteract viewer abandonment rates.
     
  6. Avoid including information that may change (such as dates, textbook page numbers, etc.) so that you can reuse the video for future course sections.
     
  7. Maintain a natural, conversational tone and address viewers directly to heighten viewer interest and engagement.
     
  8. Plan how to strategically integrate the video content with other learning materials and activities for enhanced student engagement.

Updated July 2018 by Katie Baer, M.Ed., Instructional Designer