Visual Communication Design Students Work with Fashion, Architecture to Redesign Fashion School Store

Fashion School Store to Reopen on April 27 in Downtown Kent

The Fashion School Store will officially re-open April 27 by holding an event from 6 to 8 p.m. in the store to celebrate the students work. The re-opening will align with the Fashion School’s annual runway show. Anyone is encouraged to stop by and see the new look of the store. The Fashion School Store is located at 201 E. Erie St. in Downtown Kent. 

Kent State students can expect to see a different look in the downtown Fashion School Store by the end of the month. Students in School of Visual Communication Design (VCD) Assistant Professor Daphne Peters’ class, Retail Design: Concept Through Fabrication, re-designed the store, set to open April 27.

The class has brought Visual Communication Design, Fashion Merchandising and Architecture students together to collaborate on this project. Peters was interested in doing a design build course which involved students taking a project all the way from concept to execution. She also wanted it to be multi-disciplinary and bring in students from outside VCD to collaborate.

“I started asking my colleagues if they had any ideas for a client. Someone mentioned that the Fashion School Store was looking for a new cash desk, and that’s all we thought it was at first,” Peters said.

Peters reached out to Fashion School Associate Professor, Jihyun Kim, Ph. D., who is in charge of the Fashion School Store. Peters requested to do a walk through.

During her tour, she noticed it wasn’t clear that the Fashion School Store was different from a regular retail store. The Fashion School Store sells items that are student, alumni and faculty made, and Peters wanted the store to reflect that.

“We are very fortunate that the dean of College of Communication and Information and the Fashion School director are both supporting this project and have helped to provide the resources necessary to make it happen," Peters said.

Peters believes the students are benefiting from working with others outside their own major.

“This has been a great experience for the students to combine multiple disciplines and different majors and schools,” Peters said. “The idea is the fashion students don’t have to defer to the VCD students, and the VCD students don’t have to defer to the architecture students; they’re all working together.”

The students agreed this project has been beneficial to them and has helped prepare them for life after college.

“We’re collaborating with different people from different majors; it’s a better project to ready us for the real world,” said senior VCD major Lexi Fodor.

Senior VCD major Alex Tharnish shared his excitement to see the end results of the project.

“Coming up with an idea as a group and then bringing it to fruition where you can actually see the end result is really cool,” he said. “This has been a huge project with a lot of responsibility, and I think we are all really rising to the challenge.”

POSTED: Friday, April 28, 2017 - 2:59pm
UPDATED: Friday, April 28, 2017 - 3:00pm
Maggie Wachtel