Why VCD | School of Visual Communication Design | Kent State University

Today's employers seek well-rounded designers who possess a wide range of skills that help solve complex visual problems, including design research, branding, aesthetics, and the creation of meaningful images. 

The School of Visual Communication Design provides you with a superior design education and competitive skills by encouraging interdisciplinary approaches to visual communication design and integrating evolving media with design foundations and conceptual development while helping you to create a polished, professional portfolio.

 

 

What is Visual Communication Design (VCD)?

Visual communication design is a creative process that combines the visual arts and technology to communicate ideas. The visual communication field is focused on communicating with clients and customers through any visual means available. This means students will learn graphic design, illustration, animation, photography, and even the modification of photographs to better illustrate a given point.

These skills are considered broad and comprehensive, and prepares graduates to enter a number of exciting fields within the communications industry. Available career paths include graphic design, professional photography or retouching, illustration and professional animation, advertising, website design, and visual marketing departments.

How does Graphic Design differ from VCD?

Graphic design is a highly specialized field under the umbrella of visual communication design that is limited to the design and development of key graphics for insertion into digital and print media, websites, mobile apps, advertising campaigns, and more.

Graphic designers may create logos and illustrations for print or digital platforms, coordinate layouts, and choose colors and typography.

Bachelor of Fine Arts & Bachelor of Arts

The Bachelor of Fine Arts (BFA) degree requires 126 hours of coursework while the Bachelor of Arts (BA) degree requires 120 hours.

Students will be advised by faculty with respect to which degree fits their interests.