Template Color Palette Options | Web Services | Kent State University

Template Color Palette Options

Selecting Your Color Palette

Although we recommend use of Kent State's Traditional color schema for departmental websites, we realize some departments may want to make use of other colors that appear in the Guide to Marketing. As a result, Kent State's web team and creative team partnered to provide a baseline set of color groupings that you may choose for use on your website. Feel free to review the primary, secondary and tertiary color palettes that Kent State University's new brand will be using. Or simply review the list below to make your selection. Keep in mind that the options were created with these requirements in mind:

  • The primary color palette must always be used as a starting point for design. It can be used liberally on all pieces, from admissions materials to alumni engagement pieces.
  • Secondary and tertiary color palettes are to be used as accents and should never overpower the primary colors. 

The alternate color palettes shown below provide a solid foundation for aligning your website with your other in-brand marketing efforts.

Color Palette Options

The thumbnails below display Template 1 using the traditional color palette and two alternate color palettes.  There are nine alternate color palette options grouped in three categories: Refined, Informational and High-Impact.  The color assignment charts in the next section illustrate where the colors will appear.

Where Will the Colors for Alternate Palette Options Appear in Templates? 

These two color palette option charts illustrate where the colors will be mapped to in the templates, using template 1 as the example. This color palette mapping would behave the same way for all color palette options. 

*CTA = Call to Action. 

Color assignment with template examples

Color Swatches

Traditional (Default) Color palette

Traditional Color Palette 

Alternate Color Palettes

See Template 1 displayed with all the alternate color palettes on the Color Palette Mockups (PDF).

View the Color Palette Mockups (PDF)


Refined Color Palette Options


Informational Color Palette Options


High Impact Color Palette