The Department of Marketing and Entrepreneurship offers a variety of programs designed to meet your needs. With three majors and two minors, there are combinations to suit your interests whether you want to start your own business, work in a corporation or small business, go into sales, product development or brand management.
Chair for Marketing and Entrepreneurship
Having a background in marketing or entrepreneurship gives you knowledge that makes a difference in today’s global marketplace offering a wide range of employment opportunities.
The Marketing major provides you with a general approach that can be applied to many areas of business. The program covers a wide array of topics in marketing including consumer behavior, research, personal selling and more, giving you a generalist’s perspective and working knowledge of the theory and practice marketing.
MANAGERIAL MARKETING MAJOR
The Managerial Marketing major features small classes and a hands-on approach to learning how to function effectively in small firms. You will develop analytical, decision- making and communications skills used and valued in this field.
The Entrepreneurship major curriculum is designed to provide you with the academic background and tools you will need to succeed in entrepreneurial corporations, small businesses or your own venture. The courses will focus on market and business opportunities, and you will engage in several hands-on experiential learning activities.
The Marketing minor helps you develop perspectives and skills necessary to understand consumer behavior, enabling you to provide consumer satisfaction in a highly competitive field of business marketing, in both profit and not-for-profit organizations.
The Entrepreneurship minor immerses you in the entrepreneurial process through coursework, entrepreneurial programs and exposure to entrepreneurs in the community. You will be prepared for the various aspects of starting a business, acquiring a business, corporate entrepreneurship and working for a small business. An entrepreneurship minor is also available for non-business majors.
PROFESSIONAL SALES CERTIFICATE
The sales certificate is an excellent complement to most majors and opens your employment opportunities. You will walk away with the vital tools needed to become a successful sales professional in any business environment.
PH.D. IN BUSINESS ADMINISTRATION, MARKETING CONCENTRATION
The Ph.D. in Business Administration with a concentration in Marketing provides you with research and teaching skills to join university marketing faculties in the United States or internationally. This is a four-year program that includes coursework, comprehensive examinations and a dissertation.
We offer 12 Marketing and Entrepreneurship-specific scholarships along with general College of Business Administration scholarships based on merit and financial need. Internship and education abroad scholarships are also available.
César Zamudio, Ph.D. is an assistant professor of Marketing and Entrepreneurship. He has been featured in the International Journal of Research in Marketing for a solo-authored publication titled, “Matching with the stars: How brand personality determines celebrity endorsement contract formation. Zamudio’s research continues to earn recognition, being distinguished with an Honorable Mention award from the Marketing Science Institute’s (MSI) Alden G. Clayton Dissertation Proposal Competition in 2011 and a grant from the MSI’s Research Competition on Mobile Platforms in 2013 (with Paul Mills). With teaching interests in business analytics and entrepreneurial marketing, he specializes in issues related to new product development and sensory marketing, social networks and consumer choice.
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching and development of marketing worldwide. The principal roles of this organization are to foster knowledge sharing; provide resources, education, career and professional development opportunities; and promote/support marketing practice and thought leadership.
The Collegiate Entrepreneurs' Organization (CEO) is a student organization that fosters the development of entrepreneurial skills in its members. Meetings often include outside speakers who lead lectures, question-and-answer sessions and workshops to build students’ understanding of the entrepreneurial experience.
Pi Sigma Epsilon (PSE) was founded in 1952 to create a collegiate fraternity interested in the advancement of marketing, sales management, and selling as a career and a profession; to promote the study of marketing, sales management, selling and related subjects in colleges and universities; to bring together academically qualified students who express a desire to enter these career fields; to encourage in colleges and universities the establishing of courses preparing students for such careers; to stimulate research and improved methods and techniques in these fields; to install in its members the highest possible ethical standards of the profession. The organization, represented at over 120 national universities, is open to all majors, men and women.
- Each academic department has an Advisory Board that helps guide and develop the curriculum and programs. For more information, contact Department Chair Dr. Robert D. Jewell.
- VIEW THE ADVISORY BOARD MEMBERS
MARKETING AND ENTREPRENEURSHIP OFFICE
534 Business Administration Building
College of Business Administration
P.O. Box 5190
Kent State University
Kent, OH 44242
ROBERT D. JEWELL, PH.D.,
CHAIR FOR MARKETING AND ENTREPRENEURSHIP