Kent State alumnus Chase Wilcox, ‘21, began his career through a direct message on social media to his now-employer, DNC Media, while he was still a student.
An advertising major, Wilcox completed his degree during the height of the COVID-19 pandemic, when Kent State and other universities across the world ceased the majority of in-person activities and moved to online instruction. Attempting to make the best of an unusual situation, Wilcox decided to take all online courses and moved to Florida, where he began successfully doing social media content for smaller brands on TikTok.
Once he grew his TikTok account to more than 100,000 followers, Wilcox began direct messaging companies, like DNC Media, for opportunities to develop his skills further.
DNC Media is a boutique agency located in Florida that specializes in growing businesses through growth consultation, video creation and monthly content campaigns.
His day-to-day work life focuses on three main things: brand strategy, video production and paid advertising. He helps develop client branding, brand objectives, content strategies and budgets for paid advertising, amongst other things.Most of the agency’s clients are in the travel and tourism industry, like Cultured Vine, a luxury concierge service in the Napa Valley region, and Atlas Ocean Voyages, an intimate yacht-style cruise line.