Persuasion

Janet Meyer

Janet Meyer teaches in the areas of persuasion, communication theory, communication and cognition, measurement & analysis, research methods, and language & meaning. Her recent research has focused on factors influencing the production of regretted messages, learning from regretted messages, the cognitive processes underlying the production of requests, politeness in request messages, and the effect of situational factors on the pursuit of secondary goals.

Catherine Goodall

Dr. Goodall conducts health communication and mass communication research. She is interested in how various types of mediated messages (e.g., news, advertisements, entertainment media) depict health issues and how those messages influence people. Much of her work has focused on substance use message (alcohol, tobacco). Her work emphasizes message processing and seeks to identify various mechanisms through which messages influence people. She has a particular interest in message processing that is automatic, and to some extent unconscious to message recipients.