Haithem Zourrig, Department of Marketing and Entrepreneurship | e-Inside | Kent State University

Haithem Zourrig, Department of Marketing and Entrepreneurship

Haithem Zourrig, Department of Marketing and Entrepreneurship at Kent State University at Stark, presented The Influence of Country Image and Consumer Animosity on Chinese and South Korean Consumers Responses to U.S. and Japanese Brands at the Society for Marketing Advances meeting in West Palm Beach, Florida, on Nov. 2, 2018.

 

 

POSTED: Thursday, December 6, 2018 - 1:06pm
UPDATED: Friday, December 7, 2018 - 2:06pm