Color Palettes — Primary Palette

Primary Palette

The university’s primary colors are Kent State blue (PMS 281) and Kent State gold (PMS 124). These colors would most often be used at 100 percent but also can be screened back to the percentages shown. At minimum, one of these colors should be present on all visual communication materials.

Primary Color Palette

Web Conversion Palette

Primary Color Palette - Web Conversion

Metallic Palette

  • Metallic gold (PMS 873)
  • Metallic blue (PMS 8783)
  • Gold foil (No. 817)

For the complete list of Web conversion primary, accent and neutral palettes, as well as the complete guidelines, please refer to the Kent State University Guide to Web Standards.

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