Haithem Zourrig, Department of Marketing and Entrepreneurship, Kent State University at Stark | e-Inside | Kent State University

Haithem Zourrig, Department of Marketing and Entrepreneurship, Kent State University at Stark

Haithem Zourrig, assistant professor in the Department of Marketing and Entrepreneurship at Kent State Stark, and his co-author Mengxia Zhang, professor of marketing at University of International Business and Economics in Beijing, China, have received a Best Paper Award in Cross-cultural and Global Marketing Track, at the Society for Marketing Advances (SMA) conference Nov. 2-5, 2016. The paper is entitled “The Perceived Deceptiveness of Insurance Fraud” and investigates how culture could influence consumers' perceptions of fraudulent behaviors ranging from tolerance to disapproval.

POSTED: Thursday, February 2, 2017 - 3:28pm
UPDATED: Friday, February 3, 2017 - 9:36am