Senior Director, Marketing Research and strategy
University communications and marketing, Kent campus
At any given time, Kent State University has multiple initiatives in action or in the planning stages and Elizabeth Henry is typically actively involved in many of them. Her leadership and guidance aim to empower and maximize the potential of all contributors to make sure these actions are smart, thoughtful, engaging and purposeful.
Working with enrollment management, Henry has helped develop targeted communication strategies to reach both traditional and non-traditional students, first-generation students and other important groups with meaningful messaging at every stage of recruitment and orientation for new students. She has also assisted the School of Fashion and the Division of Diversity, Equity and Inclusion with marketing strategies that help them reach their goals. In collaboration with university deans and the Office of the University Architect, Henry has coordinated the marketing strategies for multiple groundbreaking and facilities opening ceremonies, including the opening of the Design Innovation Hub and groundbreaking for the College of Aeronautics and Engineering’s building expansion.
During the pandemic, Henry worked with the Office of the President, the Division of Philanthropy and Alumni Engagement, the Department of Intercollegiate Athletics, the Division of Student Affairs, University Dining Services and the Division of Academic Affairs to make 2020’s virtual homecoming an exciting and engaging experience for all members of our university family. She worked with these same groups to help coordinate a return to an in-person Homecoming experience in 2021 – one of Kent State’s all-time most successful celebrations. Henry’s tireless hard work and dedication continue to enhance Kent State’s status as a distinctive university.