CCI 40095 From Ideas to Stories: Storytelling in Tuscany

Course Name: CCI 40095 From Ideas to Stories: Storytelling in Tuscany

Description: Ideas are the backbone to all types of content creation: video, still image, writing, advocacy, campaigns, or advertising. Where do ideas come from? How do you turn ideas into pitches, products for clients, or personal projects? Through exploration of the unique resources in and around Florence, Italy, this course will help students develop their ability to generate ideas for media and create action plans to turn those ideas into appealing content. The course uses the city of Florence and its vast large narrative potential for stimulating students’ creativity and storytelling capability pushing them to detect and develop worth-telling stories. Students will explore and learn from experts about different topics that are relevant for the city such as arts, history, food, fashion etc. At the same time, through different projections, they will be exposed to different forms of storytelling they will be able to apply to different media such as video, photography, journalism, advertising, and communication campaigns. Students will enrich their knowledge and competences as content creators and storytellers while experiencing and appreciating a foreign culture.

Credit Hours: 3

Prerequisites: None

*This course has a $300 course fee.

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