- Hosting an event with no clear goal or alumni-facing purpose
- Inviting alumni to a student event with no alumni-facing purpose
- Overextending budgets without defined engagement outcomes
- Failing to coordinate with other campus units to engage the same audience
- Over-programming: Avoid long speeches or overloading the agenda
- Lack of follow-up: Ensure timely post-event engagement
- Poor timing or overlap with other key campus events
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