Brian Yim

Brian H. Yim, PhD

Sport Administration
Assistant Professor
Campus:
Kent
Contact Information
Email:
Phone:
330-672-7018
Biography

Brian earned a B.A. (2003) in Education in Sport and Leisure Studies and a M.A. (2007) in Sport Marketing from Korea National Sport University, a Ph.D. in Sport Management and Policy from the University of Georgia. He joined Kent State University faculty in 2015. His overarching research interest lies in customer relationship marketing with a particular focus on sport fan emotion. More specifically, he is interested in examining the roles of consumers’ future oriented emotions to explicate various service evaluation variables such as game satisfaction, service satisfaction, and consumption behaviors. Secondary research interest focuses on contributing to measurement and statistics in the area of sport management using his expertise in multivariate statistics (e.g., psychometrics, multi-level modeling, categorical data analyses, and structural equation modeling).

Education
B.A. in Education in Sport & Leisure Studies, M.A. in Sport Marketing, Ph.D. in Sport Management & Policy
Expertise
Customer relationship marketing with a particular focus on sport fan emotion
Research Methods
Multivariate statistics (e.g., psychometrics, multi-level modeling, categorical data analyses, and structural equation modeling)
Awards/Achievements
  • Research award from the College of Education, Health, and Human Services for Play Responsibly!: An Application of a Model of Goal-Directed Behavior among Daily Fantasy Sports Players (2016)
  • PI, NASSM Research Grant, granted $2,400 (May 18th 2017) External Research Grant
  • PI, EHHS AY16/17 Internal Seed Award Competition, granted $3,675 (Mar 7th 2017) Internal Research Grant
  • Co PI, Cincinnati Sports Nation Feasibility Study: (funded $14,500, 2017)
Documents