Our Brand | Kent State University

Illuminating Our Brand

As a communicator within Kent State University, you are a steward of our brand. You are responsible for maintaining the integrity of our brand, according to guidelines in our brand standards guide, so that in all expressions and executions, our brand appears in its best possible presentation. You bring the best of our brand to light!

Download Brand Style Guide (PDF)



Brand Elements


Color Palette

Primary Color Palette

  • C=100 M=72 Y=0 K=38
    R=0 G=57 B=118

  • C=7 M=35 Y=100 K=0
    R=239 G=171 B=0
Secondary Color Palette 

  • C=44 M=0 Y=22 K=0
    R=174 G=234 B=229

  • C=76 M=33 Y=0 K=0
    R=73 G=148 B=203

  • C=86 M=78 Y=0 K=0
    R=75 G=74 B=169

  • C=22 M=0 Y=59 K=0
    R=229 G=232 B=84

  • C=46 M=82 Y=0 K=0
    R=169 G=71 B=186
Tertiary Color Palette

  • C=0 M=100 Y=67 K=0
    R=225 G=20 B=60

  • C=30 M=36 Y=77 K=4
    R=182 G=151 B=78

  • C=7 M=0 Y=73 K=0
    R=248 G=235 B=97

  • C=69 M=1 Y=9 K=0
    R=94 G=196 B=223

  • C=95 M=94 Y=45 K=59
    R=11 G=3 B=24

  • C=48 M=30 Y=31 K=0
    R=146 G=161 B=165

  • C=29 M=22 Y=33 K=0
    R=191 G=187 B=172

  • C=0 M=0 Y=0 K=80
    R=77 G=77 B=76

Typography & Templates