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University Communications and Marketing

University Communications and Marketing is made up of more than 30 professionals who serve as a treasure house of knowledge on Kent State University and its brand identity. These individuals bring with them extensive experience from the private sector, not-for-profit organizations, agencies, broadcast media and publishing houses. The strong and varied backgrounds of University Communications and Marketing’s employees allows the department to build teams to assist you in strategizing and meeting your communications needs and marketing goals while integrating the overall marketing plan of the university.

Illuminating Our Brand

UCM staff in the work room

Our Services

You may find resources you need in the Guide to Marketing, or you may choose to get us involved as you start planning your next marketing initiative. University Communications and Marketing is here to help you target your message to the right audience. Our experts can help you promote your program or department — and the university — using professionally crafted messages and materials.

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President Beverly Warren walking along the esplanade

Strategic Visioning

In order to continue to serve the communities around us, as well as reach our strategic vision for our university, it is critical to develop a common narrative that will serve all constituents. This narrative needs to tell the story of who we are and what we stand for at Kent State in an authentic and compelling way. This story will serve as the defining thread that binds us all to a common and unique vision for this university we call home. 

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Banners and award display

Award-Winning Materials

University Communications and Marketing produces creative materials for the institution, as well as colleges and departments across campus. University Communications and Marketing has earned various honors over the years ranging from Addy's to Sabre to PIANKO Print Excellence Awards.

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