Brand positioning seeks to define a distinctive space in the marketplace to differentiate the brand from its competitors and showcase the brand’s unique strengths.
Kent State’s brand positioning is Students First.
At Kent State, we welcome each and every student exactly as they are, from wherever they are, and value the differences that makes them uniquely them. From acceptance letter through graduation and beyond, the Kent State community will provide a lifetime of learning with award-winning, custom support and resources necessary for students to succeed every step of the way.
We nurture, foster and support each individual according to their distinctive needs as they grow into their future. Yet, it is our collective honor for that uniqueness - that “you do you” belief - which brings us together as one Golden Flash family, in an environment of belonging and acceptance for all.