Tony Smith

Tony Smith is a CFDA award-winning creative executive with over twenty years leading women’s and menswear design across luxury, vertical and volume markets. He combines visionary design with business strategy, delivering emotionally resonant collections that drive both cultural impact and commercial growth. 
 
Known for building cohesive brand stories, Tony oversees product creation, omni-channel campaigns, and brand identity initiatives with a keen eye on profitability, market positioning and operational efficiency. He partners closely with global artisans, makers and mills, championing sustainable innovation and circular practices while aligning creative direction with business objectives. 
 
As an educator at Kent State University’s NYC program, Tony mentors the next generation of designers, guiding thesis projects, digital fashion and portfolio development. His teaching emphasizes storytelling, image-making and identity, bridging creative vision with industry-ready business insight.