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- Acting Department Chair: Robert Jewell, Ph.D. | rjewell1@kent.edu | 330-672-1263
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A member of the Dressler family has been working at Kent State University continuously for the past 75 years. It was the fall of 1948 when Byron Dressler first came to Kent State, working for 30 years as a mathematics professor and serving as director of the university’s first computer center, which was established in the early 1960s in Merrill Hall. Fast forward to today, when his granddaughter, Virginia “Ginnie” Dressler, is employed as digital projects librarian and associate professor for University Libraries. In the years in between, Ginnie Dres...
The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.
The program gives students a generalist’s perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses. Typically, a traditional lecture format is used by instructors in this program.
Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.
The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.
First-Year Students on the Kent Campus: First-year admission policy on the Kent Campus is selective. Admission decisions are based upon cumulative grade point average, strength of high school college preparatory curriculum and grade trends. Students not admissible to the Kent Campus may be administratively referred to one of the seven regional campuses to begin their college coursework. For more information, visit the admissions website for first-year students.
First-Year Students on the Regional Campuses: First-year admission to Kent State’s campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, is open to anyone with a high school diploma or its equivalent. For more information on admissions, contact the Regional Campuses admissions offices.
International Students: All international students must provide proof of English language proficiency unless they meet specific exceptions. For more information, visit the admissions website for international students.
Transfer Students: Students who have attended any other educational institution after graduating from high school must apply as undergraduate transfer students. For more information, visit the admissions website for transfer students.
Former Students: Former Kent State students or graduates who have not attended another college or university since Kent State may complete the reenrollment or reinstatement form on the University Registrar’s website.
Admission policies for undergraduate students may be found in the University Catalog.
Some programs may require that students meet certain requirements before progressing through the program. For programs with progression requirements, the information is shown on the Coursework tab.
Transfer Student: A minimum 2.000 overall GPA is required for admission into this major. Students who have previously attended Kent State and have completed (or the equivalent of) COMM 15000, ENG 21011, MATH 11010 and MKTG 25010 must have earned a minimum C grade in the courses.
Graduates of this program will be able to:
Students earning a B.B.A. degree in Ambassador Crawford College of Business and Entrepreneurship are expected to have the following:
Code | Title | Credit Hours |
---|---|---|
Major Requirements (courses count in major GPA) | ||
MKTG 35030 | MARKETING APPLICATIONS (min C grade) 1,2 | 3 |
MKTG 35035 | CONSUMER BEHAVIOR 2 | 3 |
MKTG 35050 | MARKETING RESEARCH 2 | 3 |
MKTG 45046 | PROFESSIONAL SELLING | 3 |
MKTG 45084 | MARKETING POLICIES AND STRATEGIES (ELR) (WIC) (min C grade) | 3 |
Major Selected Courses, choose from the following: | 9 | |
ENTR 27056 | INTRODUCTION TO ENTREPRENEURSHIP | |
MKTG 35056 | SOCIAL MEDIA MARKETING | |
MKTG 45045 | ADVERTISING AND PROMOTION MANAGEMENT | |
MKTG 45047 | ADVANCED PROFESSIONAL SELLING | |
MKTG 45049 | SALES FORCE LEADERSHIP | |
MKTG 45051 | DIGITAL MARKETING | |
MKTG 45060 | INTERNATIONAL MARKETING | |
MKTG 45082 | SERVICES MARKETING | |
MKTG 45091 | MARKETING SEMINAR | |
MKTG 45095 | SPECIAL TOPICS IN MARKETING | |
MKTG 45096 | INDIVIDUAL INVESTIGATION IN MARKETING | |
MKTG 45189 | INTERNATIONAL EXPERIENCE IN MARKETING (ELR) | |
MKTG 45192 | SALES INTERNSHIP (ELR) 3 | |
or MKTG 45292 | MARKETING INTERNSHIP (ELR) | |
Additional Requirements (courses do not count in major GPA) | ||
ACCT 23020 | INTRODUCTION TO FINANCIAL ACCOUNTING | 3 |
ACCT 23021 | INTRODUCTION TO MANAGERIAL ACCOUNTING | 3 |
BA 24056 | BUSINESS ANALYTICS I 6 | 3 |
BA 34060 | OPERATIONS MANAGEMENT | 3 |
BA 34156 | BUSINESS ANALYTICS II | 3 |
or MKTG 35061 | MARKETING ANALYTICS | |
BUS 10123 | EXPLORING BUSINESS 4 | 3 |
BUS 30062 | ADVANCED PROFESSIONAL DEVELOPMENT | 3 |
CIS 24053 | INTRODUCTION TO COMPUTER APPLICATIONS | 3 |
COMM 15000 | INTRODUCTION TO HUMAN COMMUNICATION (KADL) (min C grade) | 3 |
ECON 22060 | PRINCIPLES OF MICROECONOMICS (KSS) | 3 |
ECON 22061 | PRINCIPLES OF MACROECONOMICS (KSS) | 3 |
FIN 26074 | LEGAL ENVIRONMENT OF BUSINESS | 3 |
FIN 36053 | BUSINESS FINANCE | 3 |
MATH 11010 | ALGEBRA FOR CALCULUS (KMCR) (min C grade) | 3 |
MATH 11012 | INTUITIVE CALCULUS (KMCR) 5 | 3-5 |
or MATH 12002 | ANALYTIC GEOMETRY AND CALCULUS I (KMCR) | |
MGMT 24163 | PRINCIPLES OF MANAGEMENT | 3 |
MGMT 44285 | INTEGRATED BUSINESS POLICY AND STRATEGY | 3 |
MKTG 25010 | PRINCIPLES OF MARKETING (min C grade) | 3 |
UC 10001 | FLASHES 101 | 1 |
UC 10162 | INTRODUCTION TO PROFESSIONAL DEVELOPMENT | 1 |
Kent Core Composition 7 | 6 | |
Kent Core Humanities and Fine Arts (minimum one course from each) | 9 | |
Kent Core Social Sciences (must be from two disciplines) | 3 | |
Kent Core Basic Sciences (must include one laboratory) | 6-7 | |
General Electives (total credit hours depends on earning 120 credit hours, including 39 upper-division credit hours) 8 | 16 | |
Minimum Total Credit Hours: | 120 |
Students must take MKTG 35030 as the first course in the major and earn a minimum C grade to continue in the major. MKTG 35030 may be taken concurrently with MKTG 35035 or MKTG 35050. Should students earn below a minimum C grade in MKTG 35030, they are required to repeat the course, with a maximum of three repeats.
Students who change their major from managerial marketing to marketing, may use MMTG 35011 in place of MKTG 35030, MMTG 35021 in place of MKTG 35050 and MMTG 45023 in place of MKTG 35035.
Students may take either MKTG 45192 or MKTG 45292 to serve as a major elective but not both.
A student changing to a program in the college, transferring, or incoming students with college credits may be waived out of BUS 10123 if:
Students can take MATH 10051 or PHIL 21002 in place of MATH 11012 or MATH 12002. Taking MATH 10051 or PHIL 21002 will not replace a low grade in either MATH 11012 or MATH 12002. Students are required to take MATH 11012 or MATH 12002 if they change their major to, or want to double major in, Economics or Finance and/or intend to declare a minor in Data Analytics. Students who intend to enroll in certain graduate programs and/or are working toward Phi Beta Kappa status are highly encouraged to take MATH 11012 or MATH 12002.
Students who have taken MATH 10041 for another program may use it as a substitute for BA 24056.
Minimum C grade is required in ENG 21011 or HONR 20197.
Students may take or use any course at any level as long as the minimum 39-credit-hours requirement for upper-division courses is satisfied for graduation with a B.B.A. Exceptions: Maximum 4 credit hours of Physical Activity, Wellness and Sport (PWS) courses may be counted toward the 120 total credit hours or 39-upper-division-credit-hour graduation requirement. General elective courses may be selected from any area and at any level provided students do not go over the PWS restriction and they satisfy the 39 credit hour upper-division requirements. A minor (business or non-business) is encouraged. Any other exceptions must be approved by the assistant dean.
Minimum Major GPA | Minimum Overall GPA |
---|---|
2.000 | 2.000 |
This roadmap is a recommended semester-by-semester plan of study for this major. However, courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.
Semester One | Credits | ||
---|---|---|---|
BUS 10123 | EXPLORING BUSINESS | 3 | |
COMM 15000 | INTRODUCTION TO HUMAN COMMUNICATION (KADL) | 3 | |
MATH 11010 | ALGEBRA FOR CALCULUS (KMCR) | 3 | |
UC 10001 | FLASHES 101 | 1 | |
Kent Core Requirement | 3 | ||
Kent Core Requirement | 3 | ||
Credit Hours | 16 | ||
Semester Two | |||
CIS 24053 | INTRODUCTION TO COMPUTER APPLICATIONS | 3 | |
ECON 22060 | PRINCIPLES OF MICROECONOMICS (KSS) | 3 | |
MATH 11012 or MATH 12002 | INTUITIVE CALCULUS (KMCR) or ANALYTIC GEOMETRY AND CALCULUS I (KMCR) | 3-5 | |
UC 10162 | INTRODUCTION TO PROFESSIONAL DEVELOPMENT | 1 | |
Kent Core Requirement | 3 | ||
Kent Core Requirement | 3 | ||
Credit Hours | 16 | ||
Semester Three | |||
ACCT 23020 | INTRODUCTION TO FINANCIAL ACCOUNTING | 3 | |
ECON 22061 | PRINCIPLES OF MACROECONOMICS (KSS) | 3 | |
FIN 26074 | LEGAL ENVIRONMENT OF BUSINESS | 3 | |
MGMT 24163 | PRINCIPLES OF MANAGEMENT | 3 | |
Kent Core Requirement | 3 | ||
Credit Hours | 15 | ||
Semester Four | |||
ACCT 23021 | INTRODUCTION TO MANAGERIAL ACCOUNTING | 3 | |
BA 24056 | BUSINESS ANALYTICS I | 3 | |
BUS 30062 | ADVANCED PROFESSIONAL DEVELOPMENT | 3 | |
! | MKTG 25010 | PRINCIPLES OF MARKETING | 3 |
Kent Core Requirement | 3 | ||
Credit Hours | 15 | ||
Semester Five | |||
Required for progression in the major: Minimum 2.000 overall GPA, minimum C grade in COMM 15000, ENG 21011, MATH 11010 and MKTG 25010. | |||
BA 34060 | OPERATIONS MANAGEMENT | 3 | |
! | MKTG 35030 | MARKETING APPLICATIONS | 3 |
MKTG 35035 | CONSUMER BEHAVIOR | 3 | |
MKTG 35050 | MARKETING RESEARCH | 3 | |
Kent Core Requirement | 3 | ||
Credit Hours | 15 | ||
Semester Six | |||
Required: minimum overall 2.000 GPA | |||
BA 34156 or MKTG 35061 | BUSINESS ANALYTICS II or MARKETING ANALYTICS | 3 | |
FIN 36053 | BUSINESS FINANCE | 3 | |
! | Major Elective | 3 | |
Kent Core Requirement | 3 | ||
General Elective | 3 | ||
Credit Hours | 15 | ||
Semester Seven | |||
Required: minimum overall 2.000 GPA | |||
MKTG 45046 | PROFESSIONAL SELLING | 3 | |
! | Major Elective | 3 | |
General Electives | 9 | ||
Credit Hours | 15 | ||
Semester Eight | |||
Required: minimum overall 2.000 GPA and completion of The Assurance of Learning Assessment given in MGMT 44285 | |||
MGMT 44285 | INTEGRATED BUSINESS POLICY AND STRATEGY | 3 | |
MKTG 45084 | MARKETING POLICIES AND STRATEGIES (ELR) (WIC) | 3 | |
Major Elective | 3 | ||
General Electives | 4 | ||
Credit Hours | 13 | ||
Minimum Total Credit Hours: | 120 |
AACSB, International - The Association to Advance Collegiate Schools of Business
-1.1%
decline
28,600
number of jobs
$133,460
potential earnings
14.3%
much faster than the average
100,600
number of jobs
$59,610
potential earnings
17.7%
much faster than the average
738,100
number of jobs
$65,810
potential earnings
6.7%
faster than the average
286,300
number of jobs
$142,170
potential earnings
3.5%
about as fast as the average
433,800
number of jobs
$132,290
potential earnings
The Bachelor of Business Administration degree in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities.
The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.
Managerial Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.
The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.
First-Year Students on the Kent Campus: First-year admission policy on the Kent Campus is selective. Admission decisions are based upon cumulative grade point average, strength of high school college preparatory curriculum and grade trends. Students not admissible to the Kent Campus may be administratively referred to one of the seven regional campuses to begin their college coursework. For more information, visit the admissions website for first-year students.
First-Year Students on the Regional Campuses: First-year admission to Kent State’s campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, is open to anyone with a high school diploma or its equivalent. For more information on admissions, contact the Regional Campuses admissions offices.
International Students: All international students must provide proof of English language proficiency unless they meet specific exceptions. For more information, visit the admissions website for international students.
Transfer Students: Students who have attended any other educational institution after graduating from high school must apply as undergraduate transfer students. For more information, visit the admissions website for transfer students.
Former Students: Former Kent State students or graduates who have not attended another college or university since Kent State may complete the reenrollment or reinstatement form on the University Registrar’s website.
Admission policies for undergraduate students may be found in the University Catalog.
Some programs may require that students meet certain requirements before progressing through the program. For programs with progression requirements, the information is shown on the Coursework tab.
Minimum 2.000 overall GPA is required for admission into this major. Students who have previously attended Kent State and have completed (or the equivalent of) COMM 15000, ENG 21011, MATH 11010 and MKTG 25010 must have earned a minimum C grade in those courses.
Additional Information:
Graduates of this program will be able to:
Students earning a B.B.A. degree in Ambassador Crawford College of Business and Entrepreneurship are expected to have developed skills in the following critical areas of business:
Code | Title | Credit Hours |
---|---|---|
Major Requirements (courses count in major GPA) | ||
MMTG 35011 | MARKETING TOOLS (WIC) 1 | 3 |
MMTG 35021 | RESEARCH FOR MARKETING DECISIONS | 3 |
MMTG 35024 | MARKETING TOOLS LABORATORY | 1 |
MMTG 35025 | MARKETING COMMUNICATIONS LABORATORY | 1 |
MMTG 35026 | MARKETING RESEARCH LABORATORY | 1 |
MMTG 35030 | SALES AND SALES MANAGEMENT | 3 |
MMTG 45020 | COMPETITIVE MARKET ANALYSIS | 3 |
MMTG 45023 | CUSTOMER ANALYSIS | 3 |
MMTG 45039 | PROMOTION MANAGEMENT | 3 |
MMTG 45099 | INTEGRATED MARKETING STRATEGY (ELR) | 3 |
Additional Requirements (courses do not count in major GPA) | ||
ACCT 23020 | INTRODUCTION TO FINANCIAL ACCOUNTING | 3 |
ACCT 23021 | INTRODUCTION TO MANAGERIAL ACCOUNTING | 3 |
BA 24056 | BUSINESS ANALYTICS I | 3 |
BA 34060 | OPERATIONS MANAGEMENT | 3 |
BA 34156 | BUSINESS ANALYTICS II | 3 |
or MKTG 35061 | MARKETING ANALYTICS | |
BUS 10123 | EXPLORING BUSINESS 2 | 3 |
BUS 30062 | ADVANCED PROFESSIONAL DEVELOPMENT | 3 |
CIS 24053 | INTRODUCTION TO COMPUTER APPLICATIONS | 3 |
COMM 15000 | INTRODUCTION TO HUMAN COMMUNICATION (KADL) (min C grade) | 3 |
ECON 22060 | PRINCIPLES OF MICROECONOMICS (KSS) | 3 |
ECON 22061 | PRINCIPLES OF MACROECONOMICS (KSS) | 3 |
FIN 26074 | LEGAL ENVIRONMENT OF BUSINESS | 3 |
FIN 36053 | BUSINESS FINANCE | 3 |
MATH 11010 | ALGEBRA FOR CALCULUS (KMCR) (min C grade) | 3 |
MATH 11012 | INTUITIVE CALCULUS (KMCR) 3 | 3-5 |
or MATH 12002 | ANALYTIC GEOMETRY AND CALCULUS I (KMCR) | |
MGMT 24163 | PRINCIPLES OF MANAGEMENT | 3 |
MGMT 44285 | INTEGRATED BUSINESS POLICY AND STRATEGY | 3 |
MKTG 25010 | PRINCIPLES OF MARKETING (min C grade) | 3 |
UC 10001 | FLASHES 101 | 1 |
UC 10162 | INTRODUCTION TO PROFESSIONAL DEVELOPMENT | 1 |
Kent Core Composition 5 | 6 | |
Kent Core Humanities and Fine Arts (minimum one course from each) | 9 | |
Kent Core Social Sciences (must be from two disciplines) | 3 | |
Kent Core Basic Sciences (must include one laboratory) | 6-7 | |
General Electives (total credit hours depends on earning 120 credit hours, including 39 upper-division credit hours) 6 | 16 | |
Minimum Total Credit Hours: | 120 |
A minimum C grade must be earned to fulfill the writing-intensive requirement. Should students earn below a minimum C grade in MMTG 35011 they are required to repeat the course during the following fall semester to alleviate skill deficits, and they will not be eligible to progress in the major.
A student changing to a program in the college, transferring, or incoming students with college credits may be waived out of BUS 10123 if:
Students can take MATH 10051 or PHIL 21002 in place of MATH 11012 or MATH 12002. Taking MATH 10051 or PHIL 21002 will not replace a low grade in either MATH 11012 or MATH 12002. Students are required to take MATH 11012 or MATH 12002 if they change their major to, or want to double major in, Economics or Finance and/or intend to declare a minor in Data Analytics. Students who intend to enroll in certain graduate programs and/or are working toward Phi Beta Kappa status are highly encouraged to take MATH 11012 or MATH 12002.
Students who have taken MATH 10041 for another program may use it as a substitute for BA 24056.
Minimum C grade required in ENG 21011 or HONR 20197.
Students may take or use any course at any level as long as the minimum 39-credit hours requirement for upper-division courses is satisfied for graduation with a B.B.A. Although not required, an education abroad experience is encouraged as a general elective. Exceptions: Maximum 4 credit hours of Physical Activity, Wellness and Sport (PWS) courses may be counted toward the 120 total credit hours or 39-upper-division-credit-hour graduation requirement. General elective courses may be selected from any area and at any level provided students do not go over the PWS restriction and they satisfy the 39 credit hours upper-division requirements. Any other exceptions must be approved by the assistant dean.
Minimum Major GPA | Minimum Overall GPA |
---|---|
2.000 | 2.000 |
This roadmap is a recommended semester-by-semester plan of study for this major. However, courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.
Semester One | Credits | ||
---|---|---|---|
BUS 10123 | EXPLORING BUSINESS | 3 | |
COMM 15000 | INTRODUCTION TO HUMAN COMMUNICATION (KADL) | 3 | |
MATH 11010 | ALGEBRA FOR CALCULUS (KMCR) | 3 | |
UC 10001 | FLASHES 101 | 1 | |
Kent Core Requirement | 3 | ||
Kent Core Requirement | 3 | ||
Credit Hours | 16 | ||
Semester Two | |||
CIS 24053 | INTRODUCTION TO COMPUTER APPLICATIONS | 3 | |
ECON 22060 | PRINCIPLES OF MICROECONOMICS (KSS) | 3 | |
MATH 11012 or MATH 12002 | INTUITIVE CALCULUS (KMCR) or ANALYTIC GEOMETRY AND CALCULUS I (KMCR) | 3-5 | |
UC 10162 | INTRODUCTION TO PROFESSIONAL DEVELOPMENT | 1 | |
Kent Core Requirement | 3 | ||
Kent Core Requirement | 3 | ||
Credit Hours | 16 | ||
Semester Three | |||
ACCT 23020 | INTRODUCTION TO FINANCIAL ACCOUNTING | 3 | |
ECON 22061 | PRINCIPLES OF MACROECONOMICS (KSS) | 3 | |
FIN 26074 | LEGAL ENVIRONMENT OF BUSINESS | 3 | |
MGMT 24163 | PRINCIPLES OF MANAGEMENT | 3 | |
Kent Core Requirement | 3 | ||
Credit Hours | 15 | ||
Semester Four | |||
ACCT 23021 | INTRODUCTION TO MANAGERIAL ACCOUNTING | 3 | |
BUS 30062 | ADVANCED PROFESSIONAL DEVELOPMENT | 3 | |
! | MKTG 25010 | PRINCIPLES OF MARKETING | 3 |
Kent Core Requirement | 3 | ||
Kent Core Requirement | 3 | ||
Credit Hours | 15 | ||
Semester Five | |||
Required for progression in the major: Minimum 2.000 overall GPA, minimum C grade in COMM 15000, ENG 21011, MATH 11010 and MKTG 25010. | |||
BA 24056 | BUSINESS ANALYTICS I | 3 | |
FIN 36053 | BUSINESS FINANCE | 3 | |
! | MMTG 35011 | MARKETING TOOLS (WIC) | 3 |
! | MMTG 35024 | MARKETING TOOLS LABORATORY | 1 |
MMTG 35025 | MARKETING COMMUNICATIONS LABORATORY | 1 | |
Kent Core Requirement | 3 | ||
General Elective | 3 | ||
Credit Hours | 17 | ||
Semester Six | |||
Required: minimum overall 2.000 GPA | |||
BA 34060 | OPERATIONS MANAGEMENT | 3 | |
! | MMTG 35021 | RESEARCH FOR MARKETING DECISIONS | 3 |
! | MMTG 35026 | MARKETING RESEARCH LABORATORY | 1 |
! | MMTG 35030 | SALES AND SALES MANAGEMENT | 3 |
General Electives | 6 | ||
Credit Hours | 16 | ||
Semester Seven | |||
Required: minimum overall 2.000 GPA | |||
BA 34156 or MKTG 35061 | BUSINESS ANALYTICS II or MARKETING ANALYTICS | 3 | |
! | MMTG 45023 | CUSTOMER ANALYSIS | 3 |
! | MMTG 45020 | COMPETITIVE MARKET ANALYSIS | 3 |
General Electives | 4 | ||
Credit Hours | 13 | ||
Semester Eight | |||
Required: minimum overall 2.000 GPA and completion of The Assurance of Learning Assessment given in MGMT 44285 | |||
MGMT 44285 | INTEGRATED BUSINESS POLICY AND STRATEGY | 3 | |
! | MMTG 45039 | PROMOTION MANAGEMENT | 3 |
MMTG 45099 | INTEGRATED MARKETING STRATEGY (ELR) | 3 | |
General Elective | 3 | ||
Credit Hours | 12 | ||
Minimum Total Credit Hours: | 120 |
AACSB, International - The Association to Advance Collegiate Schools of Business
-1.1%
decline
28,600
number of jobs
$133,460
potential earnings
14.3%
much faster than the average
100,600
number of jobs
$59,610
potential earnings
17.7%
much faster than the average
738,100
number of jobs
$65,810
potential earnings
6.7%
faster than the average
286,300
number of jobs
$142,170
potential earnings
3.5%
about as fast as the average
433,800
number of jobs
$132,290
potential earnings
The Bachelor of Fine Arts degree in Fashion Design integrates conceptual, technical and production design knowledge and skills, leading to a synthesis of the design process from concept to production. These processes include color, design and trend research; technical sketching and rendered illustration; pattern-making and garment construction; analysis of appropriate fit and fabric selection; best practices in sustainable methods and knowledge and the ability to communicate specifications for production using industry standards appropriate to specific markets.
The degree program prepares students for professional careers by developing technical competency, creative/independent problem solving and conceptual understanding necessary for the challenges of a career in the creative industries. Students develop portfolios for presentation at industry interviews and are prepared to be strongly competitive for any entry-level design position in the industry. In addition, students participate in a study abroad/away experience, which includes opportunities to study for a semester in New York City and Florence, Italy, as well as through collaborative partnership programs with the Paris American Academy, Hong Kong Polytechnic University and Regent's University in London.
The B.F.A. degree in Fashion Design engages students in a focused-study thesis project (collection development) as a capstone experience that results in submitting their collection for formal review by faculty and industry designer-critics, followed by public presentation in a fashion venue and completion of a thesis "magazine" (print collateral).
The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.
Freshman Students: Admission to this degree is selective. The B.F.A. degree requires applicants to have a minimum 2.750 overall Kent State GPA and the support of the Fashion Design faculty. To be considered for the Bachelor of Fine Arts degree, students must be enrolled in junior-level fashion design studio courses and need to submit a "Letter of Intent" and a "B.F.A. Proposal" by the established deadlines.
Transfer Students: Admission to the Fashion Design major requires a minimum 2.750 overall GPA based on minimum 24 credit hours of college-level coursework at an accredited institution. Those students meeting this GPA requirement but with fewer than 24 credit hours will be evaluated as new freshmen.
Students who do not meet the criteria for admission to the Fashion Design major may be eligible for admission to the Pre-Fashion Design and Merchandising non-degree major. In addition, students who do not meet the admission criteria may initiate the process for declaring the B.A. degree in Fashion Design after completing minimum 12 credit hours of non-developmental coursework at Kent State University and earning a minimum 2.750 overall GPA.
International Students: All international students must provide proof of English language proficiency unless they meet specific exceptions. For more information, visit the admissions website for international students.
Graduates of this program will be able to:
Code | Title | Credit Hours |
---|---|---|
Major Requirements (courses count in major GPA) | ||
FDM 10010 | FASHION FUNDAMENTALS | 3 |
FDM 10023 | FASHION VISUALS | 1 |
FDM 10024 | FASHION VISUALS LABORATORY | 2 |
FDM 10033 | FASHION FABRICS | 1 |
FDM 10034 | FASHION FABRICS LABORATORY | 2 |
FDM 10043 | SUSTAINABLE FASHION THINKING | 1 |
FDM 10044 | SUSTAINABLE FASHION THINKING LABORATORY | 2 |
FDM 10053 | INTRODUCTION TO FASHION TECHNOLOGY | 1 |
FDM 10054 | INTRODUCTION TO FASHION TECHNOLOGY LABORATORY | 2 |
FDM 15055 | BASICS OF APPAREL CONSTRUCTION | 3 |
FDM 20013 | HISTORY OF COSTUME | 3 |
FDM 20050 | FASHION TECHNOLOGY APPLICATIONS | 3 |
FDM 20121 | FASHION DRAWING | 3 |
FDM 20123 | FASHION DESIGN CONCEPTS | 3 |
FDM 20156 | 2-D FASHION DESIGN PRACTICE | 3 |
FDM 20157 | 3-D FASHION DESIGN PRACTICE | 3 |
FDM 35010 | CONTEMPORARY FASHION DESIGNERS (WIC) 1 | 3 |
FDM 40121 | FASHION PORTFOLIO I | 3 |
FDM 40122 | FASHION PORTFOLIO II | 3 |
FDM 40099 | SENIOR FASHION DESIGN THESIS I (ELR) | 6 |
FDM 40199 | SENIOR FASHION DESIGN THESIS II (ELR) | 3 |
FDM 45292 | INTERNSHIP IN FASHION DESIGN (ELR) | 3 |
Fashion Study Away Requirement 2 | ||
Additional Major Electives, choose from the following: 3 | 10 | |
Any Fashion Design and Merchandising (FDM) course | ||
Any Accounting (ACCT) Upper-Division course (30000 or 40000 level) | ||
Any Architectural Studies (ARCS) Upper-Division course (30000 or 40000 level) | ||
Any Art History (ARTH) Upper-Division course (30000 or 40000 level) | ||
Any Art Studio (ARTS) Upper-Division course (30000 or 40000 level) | ||
Any Business Administration Interdisciplinary (BUS) Upper-Division course (30000 or 40000 level) | ||
Any Business Analytics (BA) Upper-Division course (30000 or 40000 level) | ||
Any Computer Information Systems (CIS) Upper-Division course (30000 or 40000 level) | ||
Any Design Innovation (DI) Upper-Division course (30000 or 40000 level) | ||
Any Economics (ECON) Upper-Division course (30000 or 40000 level) | ||
Any Entrepreneurship (ENTR) Upper-Division course (30000 or 40000 level) | ||
Any Finance (FIN) Upper-Division course (30000 or 40000 level) | ||
Any Management (MGMT) Upper-Division course (30000 or 40000 level) | ||
Any Marketing (MKTG) Upper-Division course (30000 or 40000 level) | ||
Any Media and Journalism (MDJ) Upper-Division course (30000 or 40000 level) | ||
Any Theatre (THEA) Upper-Division course (30000 or 40000 level) | ||
Any Visual Communication Design (VCD) Upper-Division course (30000 or 40000 level) | ||
Fashion Design Studio I Electives, choose from the following: | 6 | |
FDM 30161 | FASHION DESIGN STUDIO I | |
FDM 30189 | FLORENCE FASHION DESIGN STUDIO I (ELR) | |
FDM 30190 | NEW YORK CITY FASHION DESIGN STUDIO I (ELR) | |
Fashion Design Studio II Electives, choose from the following: | 6 | |
FDM 30162 | FASHION DESIGN STUDIO II | |
FDM 30289 | FLORENCE FASHION DESIGN STUDIO II (ELR) | |
FDM 30290 | NEW YORK CITY DESIGN STUDIO II (ELR) | |
Additional Requirements (courses do not count in major GPA) | ||
ARTH 22006 | ART HISTORY: ANCIENT TO MEDIEVAL ART (KFA) | 3 |
ARTH 22007 | ART HISTORY: RENAISSANCE TO MODERN ART (KFA) | 3 |
ECON 22060 | PRINCIPLES OF MICROECONOMICS (KSS) | 3 |
MATH 10041 | INTRODUCTORY STATISTICS (KMCR) | 4 |
MKTG 25010 | PRINCIPLES OF MARKETING | 3 |
UC 10001 | FLASHES 101 | 1 |
Kent Core Composition | 6 | |
Kent Core Humanities | 3 | |
Kent Core Social Sciences (must be from two disciplines) | 3 | |
Kent Core Basic Sciences (must include one laboratory) | 6-7 | |
Kent Core Additional | 6 | |
Minimum Total Credit Hours: | 120 |
A minimum C grade must be earned to fulfill the writing-intensive requirement.
Students are required to participate in a study away opportunity. Students must have a minimum 2.500 overall GPA to participate in this study away requirement. Choose from the following: FDM 30189; FDM 30190; FDM 30289; FDM 30290; FDM 35070; FDM 35080; FDM 35589; FDM 35689; FDM 35789; FDM 35889; FDM 35989; FDM 45392; FDM 45589; FDM 45590; OGE 10095.
Maximum 6 credit hours of FDM 45093 can be used as an Additional Major Elective. Maximum 6 credit hours from each non-Fashion Design and Merchandising (FDM) subject area can be used as an Additional Major Elective.
Minimum Major GPA | Minimum Overall GPA |
---|---|
2.500 | 2.500 |
This roadmap is a recommended semester-by-semester plan of study for this major. However, courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.
Semester One | Credits | ||
---|---|---|---|
ARTH 22006 | ART HISTORY: ANCIENT TO MEDIEVAL ART (KFA) | 3 | |
! | FDM 10010 | FASHION FUNDAMENTALS | 3 |
FDM 10023 | FASHION VISUALS | 1 | |
FDM 10024 | FASHION VISUALS LABORATORY | 2 | |
FDM 15055 | BASICS OF APPAREL CONSTRUCTION | 3 | |
UC 10001 | FLASHES 101 | 1 | |
Kent Core Requirement | 3 | ||
Credit Hours | 16 | ||
Semester Two | |||
ARTH 22007 | ART HISTORY: RENAISSANCE TO MODERN ART (KFA) | 3 | |
! | FDM 10033 | FASHION FABRICS | 1 |
! | FDM 10034 | FASHION FABRICS LABORATORY | 2 |
! | FDM 10043 | SUSTAINABLE FASHION THINKING | 1 |
! | FDM 10044 | SUSTAINABLE FASHION THINKING LABORATORY | 2 |
FDM 10053 | INTRODUCTION TO FASHION TECHNOLOGY | 1 | |
FDM 10054 | INTRODUCTION TO FASHION TECHNOLOGY LABORATORY | 2 | |
MATH 10041 | INTRODUCTORY STATISTICS (KMCR) | 4 | |
Credit Hours | 16 | ||
Semester Three | |||
ECON 22060 | PRINCIPLES OF MICROECONOMICS (KSS) | 3 | |
FDM 20050 | FASHION TECHNOLOGY APPLICATIONS | 3 | |
! | FDM 20121 | FASHION DRAWING | 3 |
! | FDM 20156 | 2-D FASHION DESIGN PRACTICE | 3 |
Kent Core Requirement | 3 | ||
Credit Hours | 15 | ||
Semester Four | |||
! | FDM 20013 | HISTORY OF COSTUME | 3 |
! | FDM 20123 | FASHION DESIGN CONCEPTS | 3 |
! | FDM 20157 | 3-D FASHION DESIGN PRACTICE | 3 |
MKTG 25010 | PRINCIPLES OF MARKETING | 3 | |
Additional Major Elective | 3 | ||
Credit Hours | 15 | ||
Semester Five | |||
FDM 35010 | CONTEMPORARY FASHION DESIGNERS (WIC) | 3 | |
! | Fashion Design Studio I Electives | 6 | |
Additional Major Elective | 2 | ||
Kent Core Requirement | 3 | ||
Credit Hours | 14 | ||
Semester Six | |||
! | Fashion Design Studio II Electives | 6 | |
Additional Major Elective | 2 | ||
Kent Core Requirement | 3 | ||
Kent Core Requirement | 3 | ||
Credit Hours | 14 | ||
Third Summer Term | |||
FDM 45292 | INTERNSHIP IN FASHION DESIGN (ELR) | 3 | |
Credit Hours | 3 | ||
Semester Seven | |||
! | FDM 40099 | SENIOR FASHION DESIGN THESIS I (ELR) | 6 |
! | FDM 40121 | FASHION PORTFOLIO I | 3 |
Kent Core Requirement | 3 | ||
Kent Core Requirement | 3 | ||
Credit Hours | 15 | ||
Semester Eight | |||
! | FDM 40122 | FASHION PORTFOLIO II | 3 |
! | FDM 40199 | SENIOR FASHION DESIGN THESIS II (ELR) | 3 |
Additional Major Elective | 3 | ||
Kent Core Requirement | 3 | ||
Credit Hours | 12 | ||
Minimum Total Credit Hours: | 120 |
National Association of Schools of Art and Design (NASAD)
Kent State's MSN to Doctor of Nursing Practice (DNP) program can be completed 100% online in less than two years.
Our DNP program will prepare you to assume a leadership role in healthcare, make an impact on healthcare policy, apply current research and evidence-based practice to improve patient outcomes, and practice with interdisciplinary teams, information systems, and quality improvement.
The first two years of the program are focused on preparing you for an advanced practice role in the concentration you choose. After completing the necessary coursework and practicum hours, you will receive your MSN and will be eligible to sit for certification. During these two years, you may begin your DNP coursework.
The Doctor of Nursing Practice degree in Nursing is the terminal degree for nurses who want to advance their knowledge of nursing practice, gain leadership and technology skills and become clinical scholars. Students develop leadership skills to affect health outcomes for individuals and populations by translating scientific evidence into clinical interventions, managing healthcare systems and collaborating with other health care providers.
The Nursing major comprises the following concentrations:
This program is designed to prepare students to sit for applicable licensure or certification in Ohio. If you plan to pursue licensure or certification in a state other than Ohio, please review state educational requirements for licensure or certification and contact information for state licensing boards at Kent State's website for professional licensure disclosure.
For more information about graduate admissions, visit the graduate admission website. For more information on international admissions, visit the international admission website.
Students selected for admission to the nursing program must meet the College of Nursing's Clinical Compliance Policy. Priority admission to the Nurse Executive concentration will be given to candidates who hold American Nurses Credentialing Center (ANCC) certification or American Organization for Nursing Leadership (AONL) Nurse Executive certification or have experience in nursing management or administration.
Upon admission to the D.N.P. degree, students who hold only a CCNE- or NLNAC-accredited bachelor's degree in nursing will be admitted also to an APRN M.S.N. degree. This will allow students to complete M.S.N. coursework and enroll in some D.N.P. coursework after successfully completing their first two full-time semesters of graduate study. Students must first complete M.S.N. coursework, earn the M.S.N. degree and obtain APRN national certification before they can continue with D.N.P. coursework and earn the D.N.P. degree.
Students with a master's degree must submit proof of current, national certification as an advanced practice registered nurse within their first semester or prior to beginning their practicum hours, whichever comes first.
All students must complete or have completed a course or courses in Advanced Pharmacology, Advanced Health Assessment and Advanced Pathophysiology to meet AACN D.N.P. requirements.
Applications submitted by these deadlines will receive the strongest consideration for admission.
Graduates of this program will be able to:
Code | Title | Credit Hours |
---|---|---|
Major Requirements (min B grade in all courses) | ||
HI 80411 | CLINICAL ANALYTICS | 3 |
NURS 70620 | DOCTOR OF NURSING PRACTICE SEMINAR | 3 |
NURS 70630 | RESEARCH METHODS FOR EVIDENCE BASED PRACTICE | 3 |
NURS 70635 | APPLICATION OF EVIDENCE BASED PRACTICE | 3 |
NURS 70670 | QUALITY IMPROVEMENT IN HEALTHCARE DELIVERY | 3 |
NURS 70680 | POPULATION HEALTH | 3 |
Culminating Requirement | ||
NURS 70592 | DOCTORAL NURSING PRACTICE PRACTICUM 1 | 7 |
Concentrations | ||
Choose from the following: | 9 | |
Minimum Total Credit Hours: | 34 |
Students must be continuously enrolled in NURS 70592 and complete a minimum of 7 credit hours (525 clock hours) of practicum in a clinical setting. If the student is unable to complete and successfully defend the scholarly project after being enrolled continuously for 7 credit hours (525 clock hours), the student must continuously enroll in 1 credit hour of NURS 70592 each semester for up to three semester, until the scholarly project is successfully defended. The IP grade will be used until the scholarly project is successfully defended, at which time all IP grades in NURS 70592 will be changed to satisfactory grades.
Code | Title | Credit Hours |
---|---|---|
Concentration Requirements (min B grade in all courses) | ||
NURS 70641 | EXECUTIVE LEADERSHIP IN NURSING | 3 |
NURS 70651 | ADVANCED LEGAL, REGULATORY AND POLICY CONSIDERATIONS FOR NURSE | 3 |
NURS 70686 | APPLIED ECONOMIC AND FINANCIAL PRINCIPLES FOR THE NURSE EXECUTIVE | 3 |
Minimum Total Credit Hours: | 9 |
Code | Title | Credit Hours |
---|---|---|
Concentration Requirements (min B grade in all courses) | ||
NURS 70640 | ADVANCED LEADERSHIP IN HEALTHCARE | 3 |
NURS 70650 | ORGANIZATIONAL SYSTEMS | 3 |
NURS 70685 | HEALTHCARE FINANCE AND ECONOMIC POLICY | 3 |
Minimum Total Credit Hours: | 9 |
Student who do not earn a minimum B grade in a course must repeat it and cannot take other courses that require that course as a prerequisite until the course is successfully repeated. Students who do not earn a minimum B grade in the second attempt may be dismissed from the D.N.P. degree.
Minimum Major GPA | Minimum Overall GPA |
---|---|
- | 3.000 |
This roadmap is a recommended semester-by-semester plan of study for this major. However, courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.
Semester One | Credits | |
---|---|---|
NURS 70620 | DOCTOR OF NURSING PRACTICE SEMINAR | 3 |
NURS 70630 | RESEARCH METHODS FOR EVIDENCE BASED PRACTICE | 3 |
Credit Hours | 6 | |
Semester Two | ||
NURS 70592 | DOCTORAL NURSING PRACTICE PRACTICUM | 1-2 |
NURS 70635 | APPLICATION OF EVIDENCE BASED PRACTICE | 3 |
Concentration Requirement | 3 | |
Credit Hours | 7 | |
First Summer Term | ||
HI 80411 | CLINICAL ANALYTICS | 3 |
NURS 70592 | DOCTORAL NURSING PRACTICE PRACTICUM | 1-2 |
Concentration Requirement | 3 | |
Credit Hours | 8 | |
Semester Three | ||
NURS 70592 | DOCTORAL NURSING PRACTICE PRACTICUM | 1-2 |
NURS 70670 | QUALITY IMPROVEMENT IN HEALTHCARE DELIVERY | 3 |
NURS 70680 | POPULATION HEALTH | 3 |
Credit Hours | 8 | |
Semester Four | ||
NURS 70592 | DOCTORAL NURSING PRACTICE PRACTICUM | 1-2 |
Concentration Requirement | 3 | |
Credit Hours | 5 | |
Minimum Total Credit Hours: | 34 |
The D.N.P. degree in Nursing at Kent State University is accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791.
31.5%
much faster than the average
422,300
number of jobs
$104,280
potential earnings
52.4%
much faster than the average
211,300
number of jobs
$111,680
potential earnings
17.6%
much faster than the average
72,900
number of jobs
$75,470
potential earnings
This content is specific to programs that are online
The Knowledge Management graduate certificate prepares professionals to guide organizations to improved performance through better use of organizational knowledge. In the knowledge economy, the success of organizations depends on their ability to generate, adopt and diffuse knowledge. Knowledge management promotes a collaborative and integrative approach to the creation, capture, organization, access and use of information assets, including the knowledge of people.
Students in the Knowledge Management certificate learn from interaction with their instructors and student colleagues, many of whom are also professionals working in knowledge management. Through courses and other opportunities, students gain experience in developing and applying knowledge to improve organizational strategies, processes and technical skills.
For more information about graduate admissions, visit the graduate admission website. For more information on international admissions, visit the international admission website.
In calculating the total GPA, all grades from all courses taken at relevant level (baccalaureate or master's) from all institutions are required. Applicants who do not meet the minimum 2.750 GPA requirement must submit a statement that addresses the circumstances that contributed to the GPA and preparation for success in graduate study. Applicants should include recent professional achievements that indicate an ability to perform at a higher academic level to be considered for conditional admission to the program.
Applications submitted after these deadlines will be considered on a space-available basis.
Graduates of this program will be able to:
Code | Title | Credit Hours |
---|---|---|
Certificate Requirements | ||
KM 60301 | FOUNDATIONAL PRINCIPLES OF KNOWLEDGE MANAGEMENT | 3 |
KM 60302 | DESIGNING AND IMPLEMENTING KNOWLEDGE MANAGEMENT IN THE WORKPLACE | 3 |
LIS 60636 | KNOWLEDGE ORGANIZATION STRUCTURES, SYSTEMS AND SERVICES | 3 |
Knowledge Management (KM) Electives 1 | 3 | |
Minimum Total Credit Hours: | 12 |
Graduate-level electives offered by other schools in or outside the College of Communication and Information may be applied to certificate requirements upon advisor approval.
Minimum Certificate GPA | Minimum Overall GPA |
---|---|
3.000 |