Graduate Programs

The Ph.D. in Marketing provides you with an in-depth understanding of the theories and research methods used to study interactions between firms and consumers. Students can focus their research in Consumer Behavior or Marketing Strategy. The coursework provides a foundation in these three areas as well as training in theory development, research design, and analytical methods. Students apply this knowledge to a series of research mentorship projects and ultimately to their dissertation in one of the three specializations. 

Learn More | Ph.D. in Marketing Concentration