#13 Corporate Social Responsibility and Helping Executive MBA Students Solve Business Problems
In this episode, hear from Chris Groening, Ph.D., Chair of the Kent State University Department of Marketing and Entrepreneurship, on his recent research in Corporate Social Responsibility and Consumer Behavior and his recent first-place win in the MENA case competition. He also discusses his approach to helping Executive MBA students solve business problems.
The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.
Why Managerial Marketing?
The Bachelor of Business Administration degree in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom.
Kent State Managerial Marketing Podcast
Listen to Episode #11 of Breaking Down Business as Bob Jewell, Ph.D., of the Kent State University Department of Marketing and Entrepreneurship, shares the vast career opportunities for graduates of the Managerial Marketing Program and why recruiters are eager to hire them.
The Bachelor of Business Administration degree in Entrepreneurship provides students with the academic background and experiential opportunities needed to view business opportunities from an entrepreneurial perspective. The program helps students recognize market and business opportunities and learn when to seize them or take action, all while operating within the context of limited resources and creating value for the customer. The program contains numerous opportunities to experience entrepreneurship firsthand.
Career and Major Fact Sheet (PDF)