Marketing and Entrepreneurship

Welcome

The Department of Marketing and Entrepreneurship offers a variety of programs designed to meet your needs. With three majors and two minors and one certificate, there are combinations to suit your interests whether you want to start your own business, work in a corporation or small business, go into sales, product development or brand management.

Read testimonials from alumni & employers

 

Christopher Groening, Ph.D.cg

Department Chair for Marketing and Entrepreneurship
cgroenin@kent.edu
330-672-3927

 

 

 

 

 

 

TOP 55 RANKED ONE OF THE TOP 55 MARKETING COLLEGES BY UNIVERSITY HQ
TOP 100RANKED ONE OF THE TOP 100 MOST AFFORDABLE ENTREPRENEURSHIP COLLEGES BY UNIVERSITY HQ

 


#13 Corporate Social Responsibility and Helping Executive MBA Students Solve Business Problems

In this episode, hear from Chris Groening, Ph.D., Chair of the Kent State University Department of Marketing and Entrepreneurship, on his recent research in Corporate Social Responsibility and Consumer Behavior and his recent first-place win in the MENA case competition. He also discusses his approach to helping Executive MBA students solve business problems.


Why Marketing?

The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing).  The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.

Career and Major Fact Sheet (PDF)


Why Managerial Marketing?

The Bachelor of Business Administration degree in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom.

Career and Major Fact Sheet (PDF)

Kent State Managerial Marketing Podcast

Listen to Episode #11 of Breaking Down Business as Bob Jewell, Ph.D., of the Kent State University Department of Marketing and Entrepreneurship, shares the vast career opportunities for graduates of the Managerial Marketing Program and why recruiters are eager to hire them.


Why Entrepreneurship?

The Bachelor of Business Administration degree in Entrepreneurship provides students with the academic background and experiential opportunities needed to view business opportunities from an entrepreneurial perspective. The program helps students recognize market and business opportunities and learn when to seize them or take action, all while operating within the context of limited resources and creating value for the customer. The program contains numerous opportunities to experience entrepreneurship firsthand. 

Career and Major Fact Sheet (PDF)


 

Explore our Degrees

 



Marketing and Entrepreneurship SCHOLARSHIPS

We offer 12 Marketing and Entrepreneurship-specific scholarships along with general College of Business Administration scholarships based on merit and financial need. Internship and education abroad scholarships are also available.

APPLY FOR SCHOLARSHIPS


Marketing and Entrepreneurship INTERNSHIPS

As an Entrepreneurship or Marketing major, you may use an internship as a credit for your major. If you are a junior in good standing, meet the minimum cumulative and major GPA requirements, you may be eligible to receive credit. Talk to your advisor or visit the College of Business Career Services Administration Office for more information.

LEARN MORE ABOUT INTERNSHIPS


Faculty/Staff Directory
Marketing Faculty

FACULTY/STAFF DIRECTORY


Student Involvement

AMERICAN MARKETING ASSOCIATION

The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching and development of marketing worldwide. The principal roles of this organization are to foster knowledge sharing; provide resources, education, career and professional development opportunities; and promote/support marketing practice and thought leadership.

LEARN MORE ABOUT AMA

PI SIGMA EPSILON

Pi Sigma Epsilon (PSE) was founded in 1952 to create a collegiate fraternity interested in the advancement of marketing, sales management, and selling as a career and a profession; to promote the study of marketing, sales management, selling and related subjects in colleges and universities; to bring together academically qualified students who express a desire to enter these career fields; to encourage in colleges and universities the establishing of courses preparing students for such careers; to stimulate research and improved methods and techniques in these fields; to install in its members the highest possible ethical standards of the profession. The organization, represented at over 120 national universities, is open to all majors, men and women.  

LEARN MORE ABOUT PSE


Sales Advisory Board

Board members advise faculty on current issues in professional selling, assist in developing a plan for expanding employer partnerships, provide feedback on student preparation, and guide the design of employer outreach programs, as well as support student sales career education programming For more information, contact the Sales Program Coordinator, Ellen Daniels.

View the Sales Advisory Board

 


Contact Us

  • MARKETING AND ENTREPRENEURSHIP OFFICE
    Phone: 330-672-2170
    Fax: 330-672-5006
    534 Business Administration Building

    MAILING ADDRESS
    College of Business Administration
    P.O. Box 5190
    Kent State University
    Kent, OH 44242

  • COLLEEN NOWICKI
    ADMINISTRATIVE SECRETARY

    330-672-2170
    cmccrea5@kent.edu

    CHRISTOPHER GROENING, PH.D.,
    CHAIR FOR MARKETING AND ENTREPRENEURSHIP
    330-672-3927
    cgroenin@kent.edu