Marketing and Entrepreneurship
The Department of Marketing and Entrepreneurship offers a variety of programs designed to meet your needs. With three majors and two minors and one certificate, there are combinations to suit your interests whether you want to start your own business, work in a corporation or small business, go into sales, product development or brand management.
Department Chair for Marketing and Entrepreneurship
Breaking Down Business Podcast Featuring Dr. Robert Jewell, Ph.D.
Listen to Episode #11 of Breaking Down Business as Kent State University Chair of the Department of Marketing and Entrepreneurship, Robert Jewell, Ph.D., discusses his consumer behavior research on secret brand consumption.
The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.
Why Managerial Marketing?
The Bachelor of Business Administration degree in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom.
Kent State Managerial Marketing Podcast
Listen to Episode #11 of Breaking Down Business as Bob Jewell, Ph.D., Chair of the Kent State University Department of Marketing and Entrepreneurship, shares the vast career opportunities for graduates of the Managerial Marketing Program and why recruiters are eager to hire them.
The Bachelor of Business Administration degree in Entrepreneurship provides students with the academic background and experiential opportunities needed to view business opportunities from an entrepreneurial perspective. The program helps students recognize market and business opportunities and learn when to seize them or take action, all while operating within the context of limited resources and creating value for the customer. The program contains numerous opportunities to experience entrepreneurship firsthand.
Career and Major Fact Sheet (PDF)
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching and development of marketing worldwide. The principal roles of this organization are to foster knowledge sharing; provide resources, education, career and professional development opportunities; and promote/support marketing practice and thought leadership.
Pi Sigma Epsilon (PSE) was founded in 1952 to create a collegiate fraternity interested in the advancement of marketing, sales management, and selling as a career and a profession; to promote the study of marketing, sales management, selling and related subjects in colleges and universities; to bring together academically qualified students who express a desire to enter these career fields; to encourage in colleges and universities the establishing of courses preparing students for such careers; to stimulate research and improved methods and techniques in these fields; to install in its members the highest possible ethical standards of the profession. The organization, represented at over 120 national universities, is open to all majors, men and women.
Board members advise faculty on current issues in professional selling, assist in developing a plan for expanding employer partnerships, provide feedback on student preparation, and guide the design of employer outreach programs, as well as support student sales career education programming For more information, contact the Sales Program Coordinator, Ellen Daniels.
MARKETING AND ENTREPRENEURSHIP OFFICE
534 Business Administration Building
College of Business Administration
P.O. Box 5190
Kent State University
Kent, OH 44242