Undergraduate Majors
Bachelor of Business Administration (B.B.A.)
Kent State University's Bachelor of Business Administration (B.B.A.) curriculum allows students to take business courses from the start. Undergraduate students can select from 10 major and 14 minor academic fields in the Ambassador Crawford College of Business and Entrepreneurship. The college also offers a professional Sales Certificate program.
Ranked Among the Best
Choosing to major in business at Kent State is a great way to start your journey to success. The college is among less than 1% of business colleges worldwide to receive dual AACSB accreditation in both business and accounting and is ranked among the top business schools in the nation by U.S. News & World Report.
MAJORS
ACCOUNTING MAJOR
The Accounting program was crafted to provide you with a solid foundation of knowledge necessary to gain entry-level accounting positions. The degree builds a foundation in practice and theory by working towards an understanding of common concepts, conventions, principles and theories. You will have the skills necessary to attain positions as certified public accountants, controllers, industrial accountants, institutional accountants and governmental accountants.
SEE THE ACCOUNTING PROGRAM REQUIREMENTS
VIEW THE ACCOUNTING MAJOR MAJOR SHEET (PDF)
BUSINESS ANALYTICS MAJOR
The Bachelor of Business Administration degree in Business Analytics provides students with understanding of the diverse knowledge they need to be effective business data analysts. The focus of the major is to develop students who will understand and be able to apply business analytics to real-world problems. Graduates from the program will be in demand for entry-level analytics positions in the workforce.
ABOUT THE BUSINESS ANALYTICS MAJOR
SEE THE BUSINESS ANALYTICS PROGRAM REQUIREMENTS
BUSINESS MANAGEMENT MAJOR
The Business Management program trains you in the functions of management with a solid base in accounting, finance, marketing and administration to gain entry-level management positions. The curriculum teaches future leaders how to motivate, communicate and engage. You will have the knowledge base to attain managerial positions in a number of occupational fields and entrepreneurial ventures.
ABOUT THE BUSINESS MANAGEMENT MAJOR
SEE THE BUSINESS MANAGEMENT PROGRAM REQUIREMENTS
COMPUTER INFORMATION SYSTEMS MAJOR
The Computer Information Systems program teaches you how to create and manage complex digitized information systems. You will have gained knowledge in programming languages and problem-solving skills within system development to attain entry-level positions as computer analysts, programmers and developers.
ABOUT THE COMPUTER INFORMATION SYSTEMS MAJOR
SEE THE COMPUTER INFORMATION SYSTEMS PROGRAM REQUIREMENTS
ECONOMICS MAJOR
The Economics major develops your quantitative and analytical skills through rigorous coursework and application to issues prevalent throughout global business and society. The major prepares you for employment in the financial, industrial, service and government sectors of the economy, as well as graduate study in economics, law and business.
SEE THE ECONOMICS PROGRAM REQUIREMENTS
ENTREPRENEURSHIP MAJOR
Over four years, you are instilled with an entrepreneurial mindset through experiential courses that integrate the values of marketing, finance and management. You leave with the confidence and knowledge base to gain entry-level employment at businesses of any size or even start their own venture.
ABOUT THE ENTREPRENEURSHIP MAJOR
SEE THE ENTREPRENEURSHIP PRGORAM REQUIREMENTS
VIEW THE ENTREPRENEURSHIP MAJOR MAJOR SHEET (PDF)
FINANCE MAJOR
The Finance program trains you to understand the specifics of finance in management, systems, investments and international business. By supplementing the Finance degree with certain electives, you can branch further into investments, bank management, risk and insurance, real estate and accounting. The curriculum prepares you for entry-level positions across the financial career spectrum.
SEE THE FINANCE PROGRAM REQUIREMENTS
VIEW THE FINANCE MAJOR MAJOR SHEET (PDF)
GENERAL BUSINESS MAJOR
The Bachelor of Business Administration in General Business is for students who desire an in-depth understanding of all business areas rather than a specialized area of business, i.e., accounting, business management, computer information systems, economics, entrepreneurship, finance, managerial marketing and marketing. The major courses are offered face-to-face and/or online, thus enabling flexibility for students.
ABOUT THE GENERAL BUSINESS MAJOR
SEE THE GENERAL BUSINESS MAJOR PROGRAM REQUIREMENTS
HUMAN RESOURCE MANAGEMENT MAJOR
The Human Resource Management program prepares students for leadership positions in human resource departments by imparting them with the ability to identify, analyze and solve complex, human-resource-management issues and to develop transformational work environments. Students are provided with the tools needed to master compensation and benefits, human resource planning, training and development, performance management, staffing, analyzing and designing jobs, analytics and enterprise resource planning (ERP) systems, global human resource management and employee relations.
ABOUT THE HUMAN RESOURCE MANAGEMENT MAJOR
SEE THE HUMAN RESOURCE MANAGEMENT PROGRAM REQUIREMENTS
MANAGERIAL MARKETING MAJOR
The Managerial Marketing program transforms you into analytical decision-makers. Through hands-on experiential courses both in the classroom and out, you enhance your logical, cognitive and persuasive communication skills. You leave with a knowledge base enabling them to attain entry-level leadership positions.
ABOUT THE MANAGERIAL MARKETING MAJOR
SEE THE MANAGERIAL MARKETING PROGRAM REQUIREMENTS
VIEW THE MANAGERIAL MARKETING MAJOR SHEET
MARKETING MAJOR
The Marketing program harnesses a wide range of skills to build an effective knowledge of the practice and theory of marketing. You leave with a specialization in consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management. With the training provided by COBA, you are able to attain entry-level marketing positions.
SEE THE MARKETING PROGRAM REQUIREMENTS
UNDERGRADUATE CERTIFICATE - PROFESSIONAL SALES
The Professional Sales undergraduate certificate provides a broad spectrum of employment opportunities when combined with many different majors. It gives students the added edge in job hunting for sales related positions.