Ideas are the backbone to all types of content creation: video, still image, writing, advocacy, campaigns, or advertising. Where do ideas come from? How do you turn ideas into pitches, products for clients, or personal projects? Through exploration of the unique resources in and around Florence, Italy, this course will help students develop their ability to generate ideas for media and communication content, and create action plans to turn those ideas into deliverables. The class used the city of Florence and its vast large narrative potential for stimulating students’ creativity to detect and develop stories worth telling.
Students departed for Italy on Monday, May 16, 2022.
Classes began on Thursday, May 19 running until Saturday June 4, when students gave their final presentations.
The weekly schedule ran:
Monday-Thursday – Class sessions for approximately 3 hours.
Friday-Sunday – Time to complete homework and explore Florence and other locations on their own.
One Friday, students took an official trip to Siena that lasted the whole day. Other trips to local museums occurred mostly during class time.
Students were responsible for their own meals (except for the day trip) so they could cook in their apartments, go out to restaurants, or a combination of both. They lived in shared apartments in various combinations of 2 to 5 bedrooms.
Students' return flight back to the United States departed on Monday, June 6, although some students made arrangements to stay in Italy for additional time on their own.
To be eligible to participate in the course students had to be in good academic standing with a GPA of 2.0. Students submitted a brief statement of no more than one page describing their interest in taking the course. Enrollment was capped at 20 students.
Expenses were estimated to be ~$4,000 for in-state tuition and $5,300 for out-of state tuition.
All students accepted into the program received a scholarship of $1,500. Students who have already received a CCI Travel Savings Account Award were also able to apply that amount to this course.
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