Frances L. Collins
Biography
Fran Collins taught advertising courses full-time at KSU beginning in 1992, after teaching as an adjunct instructor for eight years, first at the Newhouse School of Public Communications at Syracuse University and then at the College of Journalism at the University of South Carolina. Collins retired from JMC in 2015.
She started her career as a media planner/buyer in an in-house business-to-business agency, followed by media planning and buying at William Douglas McAdams, New York, the country's first pharmaceutical ad agency. While teaching as an adjunct, she also served as an ad agency media director, both in Syracuse, NY, and Columbia, SC, and, later, as bank marketing director for a 28-office South Carolina bank and its holding company. She has a master's degree in journalism from The Ohio State University.
Fran taught Principles of Advertising, Media Planning, Copywriting, Advertising Campaigns, Creative Advertising Strategies, Advertising History, and Advertising/Public Relations Law in JMC's Advertising Sequence, as well as Media Writing and Ethics & Issues in Mass Communication, two JMC core-curriculum courses.