Implementing a Public Relations Campaign Centered on News Literacy

This semester, twelve students in the School of Media and Journalism are engaged in national competition that centers on spreading awareness about news literacy.

The national Bateman Case Study competition, sponsored by the Public Relations Student Society of America, challenges college students to research, plan, implement and evaluate a public relations campaign for an actual client. This year, the client was the News Literacy Project, a nonprofit that strives to create better informed, more engaged and more empowered individuals. Students were challenged to create a campaign geared toward specific populations of Millennials and Gen Z that have been targeted with misinformation.

The Bateman Blue Team — public relations majors Alex Zito, ’25, Mia Cadle, ’24, Macy Rosen, ’24, Grace Kindl, ’24, Madison Goerl, ’24, and advertising major Laina Rayman, ‘23 — spread awareness around campus on social media, events and through the mascot, “Fact Check Frankie.” Watch a recap of some of their work:

The Bateman Gold Team — public relations majors Camryn Lanning, ’24, Katherine Masko, ’24, Cassidy Grentz, ’24, and Sage Mason, ’24, journalism major Alexandria Manthey, ’24, and advertising major Travis Chambers, ’24 — also spread awareness through social media, in addition to through in-person engagements at Kent State’s regional campuses and letters-to-the-editor in news publications.

Read a letter to the editor in the Warren Tribune Chronicle

Winners and honorable mentions will be announced in late April. Kent State students have been recognized among the top tier of submissions in this competition for nine out of the last ten years.  


POSTED: Wednesday, March 29, 2023 12:18 PM
Updated: Monday, April 17, 2023 02:26 PM