Video Marketing

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Course Overview

Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust,” factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness. 

Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention.  Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 even while you sleep. 

Course Outcomes

Upon successful completion of this course, participants will:

• Know the essential elements to shooting simple online video, including best camera equipment and lighting and sound principles
• Have a script or “formula” to follow that will help them to shoot content with ease for both educational and sales purposes
• Know how to increase search engine optimization with their videos for better rankings in Google and YouTube
• Understand how to do target market research and shoot videos based on that research

Course Objectives

• To address the technical tools necessary to create compelling online video
• To provide participants with video marketing skills to grow their businesses, market their books, products or programs
• To address how video can be used to generate brand identity, to gain media exposure and increase your credibility within your market
• To provide insider video search engine optimization secrets to dominate Google and YouTube with your videos 
• To discover how to choose video topics that will generate views and help you create a raving fan base

Agenda

Unit One – Video Marketing Essentials and Techie Tools

• Camera equipment
• Lighting & Sound
• YouTube 101

Unit Two – Crafting Compelling Content

• Scripts
• What type of video to shoot and when
• Keywords are key

Unit Three – Hooks, Headlines and Traffic Building Secrets

• Five Hot Hooks
• Create Attention-Grabbing Headlines
• Video Search Engine Optimization

Unit Four – The Details That Deliver

• Video idea Hot Zones
• Promotional videos that pop
• Sales Video Script