Develop a Marketing Plan | Center for Student Involvement | Kent State University

Develop a Marketing Plan

Informing your intended audience of your event/meeting is one of the most important elements of planning.  Be sure to consider the following:

  • What is your primary message?
  • What format will you use to inform the intended audience of your event/meeting?
    • Invitation
    • Email
    • Flyer/Poster
    • Digital signage
    • Social Media
    • Other
  • Will you need design and printing assistance?