Technical setup, content and links are critical to getting a website into the search results. Monitoring your efforts helps improve your strategy further.

Measuring SEO success means tracking data about traffic, engagement and links. And though, most companies develop their own sets of SEO KPIs (key performance indicators), here are the most common ones:

• Organic traffic growth
• Keyword rankings (split into branded and non-branded terms)
• Conversions from organic traffic
• Engagement rate and the bounce rate
• Top landing pages attracting organic traffic