what is off-site seo?

Off-page SEO techniques help strengthen the influence and relationship your website has with other websites. This means sites outside the kent.edu domain.

• Links from other reputable websites help build your website’s reputation and authority. Search engines will see your website as an ideal search result because it is linked to from reputable sources. 

We can control which sites are linking to us by using a backlink checker

For sites linking to your content, see which ones are ranked more highly and see if there are ways to pitch more content to them. 

• If they are a news site, see if you can pitch them more articles or press releases. 
• If they are a blogging site, see if they will let you write a guest post and when you include your bio, have a link back to your site.

How do you expand your backlinks?

• Check a competitors site in the backlink checker and compare to your page. 
• Do they have sites linking to them that aren’t linking to you? Are there
  opportunities to engage the higher ranked sites?