About Us

The HERO Initiative was established with the goal of helping individuals actualize their potential and extend the boundaries of human performance through cutting-edge work in:

• Personalized aerobic and strength training regimens
• Prevention and treatment of injuries
• Individualized diet and nutrition planning
• Knowledge acquisition and academic performance
• Psychological skills training and decision-making under pressure
• Resilience and mental toughness
• Mental health and well-being
• Many, many others

Our interdisciplinary team of professionals and students provides the hub for innovative research, education/training, and community programming – directly linking the classroom and laboratory to playing field, concert stage, or high stakes situation. 

Through these activities, we continually search for new insight into best practices for mental and physical preparation, performance, and recovery.