How An Eye for Style and an Entrepreneurial Mindset Can Lead to a Dream Career

The day-long symposium focused on fashion entrepreneurship brought together students, faculty and three alumni who turned their degrees into successful careers

Kent State University's Fashion Merchandising program welcomed alumni back to campus on Oct. 2 for the Fashion Merchandising Symposium, a full day focused on fashion entrepreneurship. The day included a faculty breakfast and workshop, career conversations for seniors and graduate students, a display of student work, a student and faculty lunch, an afternoon panel discussion with alumni of the program and a closing reception co-sponsored by the School of Fashion Alumni Group.

Kent State Today was on hand at the Oct. 2 event to chat with faculty and students who put together the full day of events, as well as some of the upper-level fashion merchandising students who were giving presentations of their work.

 

Learning by Doing

The afternoon’s programming featured a panel discussion with three Kent State graduates of the fashion merchandising program, each of whom gave a short talk before answering questions from the audience. The three shared their real-world experiences of putting what they learned at Kent State into practice in their businesses and careers and the lessons they’ve learned along the way.

 

 

 

 

Luxury, Resale and Live Commerce

Mason Henry Howell earned a Bachelor of Science in fashion merchandising with a marketing minor in 2016. Today he works as a strategic acquisitions and partnerships manager at eBay, based in Berlin, Germany. He began his career at Christie's in the wine department before moving to the auction house's handbags and accessories team as a coordinator and cataloger. He later worked at The RealReal and at What Goes Around Comes Around, where he led strategic partnerships and built the company's live commerce division, developing live shopping partnerships with Amazon, TikTok, Whatnot and eBay. He joined eBay in June 2025 as a business development manager and now serves as category manager for Watches & Jewelry.

During his talk, Howell emphasized the value of authenticity when trying to establish one’s career and build relationships. He also advised students to trust their instincts and keep up with new technologies and spaces they might want to move into, including live commerce, which he described as one of the biggest growth areas in the market.

“It’s OK to trust your instincts and move into different directions,” Howell told the students in attendance, referring back to his own experiences shifting from wine to handbags at the beginning of his career. 

Buying, Then Building

Kylie Gallagher graduated from Kent State in 2010 with a Bachelor of Science in fashion merchandising and a marketing minor. Following graduation, she spent more than a decade in corporate retail buying roles, developing expertise in product assortment, merchandising and consumer trends. After stepping away from her career to focus on her two daughters, she re-entered the workforce in 2023 by founding Daisy Lane Kids Boutique in Zelienople, Pennsylvania, near Pittsburgh.

Gallagher told the audience that the skills she built as a buyer, including understanding the customer, analyzing sales and managing inventory, became the foundation for her business. She said that during her time at Bath & Body Works she learned about the “shopkeeper mindset,” which emphasized staying close to customers, a principle she uses to this day in her own business.

Gallagher said what she thought success looked like at the start of her career is very different from what it is today. Her advice to students preparing to graduate: stay open.

“Sometimes the career you begin with is simply preparing you for the career that you are meant to create," she said.

From Dorm Room to Manufacturing Studio

Anne Johnson, founder and CEO of Anne Cate, graduated with honors from Kent State in 2018, earning a degree in fashion merchandising and a minor in entrepreneurship for non-business majors. Her company actually began on the Kent Campus, in her Stopher-Johnson residence hall room during her sophomore year, when she designed pillows featuring city skylines to decorate the space. Today, Anne Cate is a Made in America accessories brand and manufacturer, specializing in her signature skyline purses and other customizable products, with a studio in Cleveland that produces thousands of products weekly. The company’s products are sold in more than 200 retailers nationwide, including a collection created in a special collaboration for the Kent State University Museum store.

Johnson said she treated her coursework and her business as one project. She used her business in fashion entrepreneurship class and applied what she learned in fashion technology courses to create her own artwork in Adobe Illustrator. By graduation, she said, the business had generated about $50,000 in revenue. She signed the lease on her first manufacturing studio the November after she graduated.

Johnson credited relationships built through Kent State with some of her biggest opportunities, including an introduction to the buying team at KeyBank that led to a major custom order. Her advice to students echoed some of Gallagher’s sentiments. 

“My advice to all of you, especially seniors trying to figure out what comes next, is to know that your path may not go exactly as planned, and that's OK,” she said. “Take your feedback, work hard, stay curious and be open to opportunities that you may not have originally considered because this was not even something on my radar.”

Career Outcomes

Kent State’s School of Fashion offers a Bachelor of Science in fashion merchandising that provides students with an in-depth understanding of the business side of fashion, including fashion theory, retail operations, management and buying, fashion forecasting and promotion, merchandising for manufacturing and the development and marketing of products. Graduates of the program will have the work-ready skills and knowledge needed for a variety of roles in the industry.

infographic on fashion merchandising career outcomes

Learn more about the Bachelor of Science in Fashion Merchandising at Kent State.

 

POSTED: Monday, October 5, 2026 02:01 PM
Updated: Monday, October 5, 2026 04:59 PM
WRITTEN BY:
Amy Antenora
PHOTO CREDIT:
Bob Christy and Amy Antenora. Video by Amy Antenora