Mr. Barry Kessel
Mr. Barry Kessel '71
President, Chief Strategy Officer, Commercial Practice at Coverent
Barry Kessel is a marketing consultant specializing in the interrelated marketing disciplines of digital, social, brand and database marketing. He has worked across a range of vertical sectors to help companies develop flexible global strategies as well as results-driven local implementation. His client relationships have included IBM, Microsoft, Miller, Vanguard, Dell, AARP, Pfizer, American Express, P&G, Kraft, Sears, Chase, Marriott, the International Olympic Committee, UPS, United Airlines, Merck, Citibank and Audi. He has held senior positions within the WPP/Wunderman (including President of Wunderman, NY, and CEO of Wunderman, Washington, DC), Havas, and Young & Rubicam Brands. He ran global marketing communications for Time Inc. magazines. He combines roles as strategist, practitioner and advisor to manage the marketing equation.
Barry works with clients to define marketing objectives, organize resources and talent to meet those objectives, create the proper measurement systems, define/refine the branded customer experience and design programs that deliver measurable, sustainable improvements in marketing effectiveness. He has been recognized with multiple industry awards, including DMA Echo Awards and AMA Effie Awards. The DMA recognized Barry with its most coveted award, the Henry Hoke award, for the innovative use of marketing channels. He maintains an active presence in the marketing community, regularly writing, speaking and teaching in addition to his client-focused activities.