Gargi Bhaduri, Ph.D.

Dr. Bhaduri received her Bachelor of Fashion Technology degree in apparel production from National Institute of Fashion Technology, India, in 2009 and her Master of Science degree in textile and apparel management from University of Missouri (MU) in 2011. She also completed a graduate certificate in Center for Digital Globe from MU. In 2014, she graduated with her Doctor of Philosophy degree in human environmental sciences with an emphasis on Textile and Apparel Management from MU. She started her teaching career in 2011.

Dr. Bhaduri’s education together with internships helped her to gain experience of the fashion industry starting with fiber and textile production, apparel manufacturing, buyer-seller relationships and brand management, visual merchandising and finally customer relationships. Her research interests include sustainable supply chain issues, communication strategies in the supply chain, and information processing. She uses quantitative, qualitative, and psychophysiological methods in her work.

Dr. Bhaduri has served and participated in various committees for the International Textile and Apparel Association. Her academic, research and service contribution has been recognized by several university as well as ITAA awards.

Selected Peer-Reviewed Publications

• Bhaduri, G., Ha-Brookshire, J., & Leshner, G. (2017). Too good to be true? Effect of brands’ positive fair-labor marketing messages on consumers’ brand schemas. Clothing and Textiles Research Journal, 35(3), 187-203. doi: 10.1177/0887302X17693943

• Bhaduri, G. (2016). Influence of Consumers’ Brand Expectations on Apparel Brands’ US-Based Sourcing Strategy. Journal of Consumer Marketing, 34(1), 74-83. doi: http://dx.doi.org/10.1108/JCM-11-2015-1620

• Bhaduri, G., & Stanforth, N. (2016). To (or Not to) Label Products as Artisanal: Effect of Fashion Involvement on Customer Perceived Value. Journal of Product and Brand Management, 26(2), 177-189. doi: http://dx.doi.org/10.1108/JPBM-04-2016-1153

• Bhaduri, G., & Stanforth, N. (2016). Evaluation of Absolute Luxury: Effect of Cues, Consumers’ Need for Uniqueness, Product Involvement and Product Knowledge on Expected Price. Journal of Fashion Marketing and Management, 20(4), 471-486. doi: http://dx.doi.org/10.1108/JFMM-12-2015-0095

• Bhaduri, G. & Ha-Brookshire, J. (2015). The role of brand schemas, information transparency, and source of message on apparel brands’ social responsibility communications. Journal of Marketing Communications, 24(5), 1-18. doi : 13527266.2015.1040441

• Bhaduri, G. & Ha-Brookshire, J. (2015). Gender differences in brand information processing and transparency. Journal of Product and Brand Management, 24(5), 504-507. doi: 10.1108/JPBM-08-2014-0683

• Ha-Brookshire, J., & Bhaduri, G. (2014). Disheartened consumers: impact of malevolent apparel business practices on consumer’s heart rates, perceived trust, and purchase intention. Fashion and Textiles, 1(1), 1-12.  http://link.springer.com/article/10.1186/s40691-014-0010-9

• Bhaduri, G. & Ha-Brookshire, J. (2011). Do transparent business practices pay? Exploration of transparency and consumer purchase intention. Clothing and Textiles Research Journal. 29(2), 135-149.  doi: 10.1177/0887302X1140791

Honors and Awards

International

• Reviewer of the Year, Clothing and Textiles Research Journal, International Textile and Apparel Association, 2017
• Most Cited Article in Last 3 Years, Sage Journals, Sage Publishing, Washington DC, USA, for “Do Transparent Business Practices Pay? Exploration of Transparency and Consumer Purchase Intention”. Co-authored with Jung Ha-Brookshire
• Paper of Distinction: Merchandising, Marketing, Retailing II. Visual and Promotion Track, International Textile and Apparel Association, 2015
• Marjorie Joseph Scholarship for Beginning Doctoral Student, International Textile and Apparel Association, 2012 ($500)
• Sara Douglas Fellowship for International Professional Promise, International Textile and Apparel Association, 2010
• Oris Glisson Fellowship for Beginning Masters Students, International Textile and Apparel Association, 2010

College

• Adeline M. Hoffman Award in Human Environmental Sciences, University of Missouri, 2011
• Best Academic Performance, National Institute of Fashion Technology, India, 2009

Department

• Maxine Hobbs Patrick and Homer Patrick Graduate Fellowship in Textile and Apparel Management, University of Missouri, 2013
• Fisher Aimes Rhymes Memorial Scholarship, University of Missouri, 2010, 2011
• Natalie R. Reid/Wheeler Memorial, University of Missouri, 2010