Successfully Communicating Your Message

Course Overview

Get your message across. Every business communication contains a degree of emotion and influence. Effective business communicators respond to the recipient’s interests and the organization''s best interests. Conquer the right techniques in appealing to both emotions and objective data to influence the discussion. Most importantly of all, persuasive business communicators know how to polish their writing to make every sentence count. Move your business writing to a different and higher level. Gain an advantage in your ability to participate in business decisions.

Course Outcomes

After successfully completing the course, you will be able to:

• Integrate an affective appeal in your business writing to complement the cognitive appeal.
• Develop effective persuasion techniques in your messaging.
• Optimize your message with two rounds of editing copy for improvement.
• Know how to include testimonials, charts and images for greater acceptance of your message.

Course Objectives

• To provide successful business writing techniques in communicating your message.
• To outline the value of emotional appeal as well as information in your writing.
• To deliver a process of editing business communication to optimize the message.
• To show how and why testimonials and images enhance engagement with your message.

Note: This program qualifies as one of the three core programs required to earn the Graphic Design Software Essentials Certificate.