JMC Grad Participates in Forward-Thinking Research
Imagine a future where a consumer scans an item through a window display and purchases it without entering the store. Groceries are ordered at a kiosk for delivery within the hour. Human voice assistance is a standard part of the online shopping experience. Predictive analytics help retailers anticipate a shopper’s behavior. All are examples of how technology will dramatically alter the relationship between business and consumers in the coming years.
A new report, “Business On-Demand,” is a comprehensive survey of technology innovations that are igniting this lightning pace of change. “Business on Demand” is the product of a collaborative research effort between Kent State University’s School of Journalism and Mass Communication (JMC) and CBD Marketing. Research included interviews with industry experts and a panel of senior marketers.
“We’re at the beginning of a very predictable technology lifecycle,” notes Gina Miller, CBD Marketing’s Director of Customer Experience and Demand Management. “Technologies, ideas and models that are just emerging today are laying the foundation for a profound revolution. These innovations will converge and redefine entire industries.”
After landing JMC’s first virtual internship her senior year, advertising graduate Danielle Kilgore, ’14, worked closely with Miller to conduct extensive secondary research and identify emerging opportunities.
“I feel very accomplished having my name published along with such an inspiring marketing professional like Gina,” Kilgore said. “It was a long process but it turned out great.”
Kilgore credits JMC's advertising program with helping her to launch her career and giving her great learning opportunities.
“The program has armed me with extensive media and advertising knowledge where other programs may just scratch the surface.”
About CBD Marketing: CBD Marketing is an award-winning, creative, integrated marketing agency in Chicago. National and global clients in manufacturing, energy, food, building products, education, retail and other industries count on CBD to Market What’s Meaningful—building more intimate and profitable relationships in both emotional and rational ways. For more information, visit www.cbdmarketing.com